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Just 24% of European internet advertisers who plan to launch their own profiles on social networking sites measure whether users interact with their online ads, according to a new report from JupiterResearch. The Social Marketing in Europe: Creating and Measuring User Engagement report found that over the next year, 33% of European online advertisers plan… Continue reading Social Network Advertisers Fall Short In Measuring Results

The latest US e-commerce spending figures for the third quarter of 2007, newly released by comScore, show that retail e-commerce increased 23% versus year ago to $28.4 billion. Third Quarter US E-Commerce Spending, Excludes Auctions And Large Corporate Purchases Q3 2007 v Q3 2006 Total US – Home/Work/University Locations    Q3 2006 (MM) Q3 2007… Continue reading Third Quarter US Retail E-Commerce Grows 23%

Internet users in Europe will spend a projected €51 billion ($71 billion US dollars) online during the Christmas season this year, according to Forrester Research. For the full year 2007, Forrester projects European online retail to grow 58% year-over-year. Forrester’s holiday forecast covers 17 Western European countries and 22 retail categories, and draws upon its… Continue reading European Internet Users To Spend €51b Online At Christmas

US online holiday retail sales will grow to over $39 billion in 2007, an increase of 20% over last year’s holiday season, according to a new forecast from JupiterResearch. According to a new JupiterResearch report, US Online Retail Holiday Forecast, 2007, a record 126 million users, a 6% increase over last year, will buy online… Continue reading US Online Holiday Retail Sales To Reach $39b

New research from eMarketer has found that consumers from Western European nations such as France, Germany, Italy, Spain and the United Kingdom are among the world’s keenest users of the web. However, eMarketer says that there are still differences in the rates of internet usage and broadband penetration from country to country. Karin von Abrams,… Continue reading Western European Consumers Amongst keenest Web Users

The majority of US web marketers are bullish on social media spending, according to a recent survey of over 50 businesses and organizations conducted by Prospero Technologies, a provider of social media applications for leading brands. According to Prospero’s 2007 Social Media Survey, 59% of respondents reported that social media performance in 2007 met or… Continue reading US Web Marketers Bullish On Social Media Spending

A new report from independent market analyst Datamonitor expects global active memberships in social networking sites to reach 230 million at the end of 2007. The report, The Future of Social Networking: understanding market strategic and technological developments, says that infrastructure providers, social network providers and wireless players stand to profit largely in the near… Continue reading Social Networking Site Memberships To Reach 230 Million

The number of people watching internet TV has increased steadily year on year, suggesting a healthy future for this technology, according to Continental Research’s Autumn 2007 Internet & Convergence Report. In particular, the number of people watching shows they have previously downloaded from the internet has doubled, from 1.3 million in 2006 to 2.4 million… Continue reading Internet TV Growing Strongly

A new US study from In-Stat says that whether it’s PVRs, User Generated Content (UGC), or online TV shows, the market has started the process of “unbundling television/video entertainment,” and this redistribution of control will likely come to dominate the overall consumer landscape in years to come. An In-Stat survey of US consumers found that,… Continue reading Trends Favour Mainstream Acceptance of Internet TV

The number of US paying users of online video sites has grown significantly between 2006 and 2007, according to new research from Parks Associates. Broadband Video: A Market Update finds that the number of broadband households in the US paying for online video content now stands at nearly 12 million, up from a little more… Continue reading Number Of US Paying Users Of Online Video Sites Increases