More Digital articles

Europeans remain wary web shoppers but the UK is leading the way, according to a new Wall Street Journal Europe/GfK Worldwide Survey. The survey of 12,500 Western European consumers shows that whilst almost half have access to the internet, only around 20% have actually bought anything online in the last six months. Even those that… Continue reading UK Leads European Online Shopping, Says GfK Survey

The superstitial – a method of internet advertising – is as effective in terms of recall, communication and persuasion as a television ad, according to research from Harris Interactive. The superstitial format was developed and is trademarked by online advertising solutions company Unicast. It is a pop-up that uses Flash and Java to create a… Continue reading Superstitials Are As Effective As TV Ads, Says Harris Interactive

According to the Jupiter MMXI May 2001 internet behaviour study, the number of Europeans visiting business and finance sites rose by 50% in some markets last month and the time spent on such sites has risen by around 60%. Online banking has proved very popular in Europe as has online share dealing and many other… Continue reading Europe Leads In Online Finance

Further weakening in the European economy could have a major impact on the demand for IT products and services over the next three years, according to IDC. The worsening outlook for the Western European economy suggests that the tech slump currently impacting on the US market may spread to Europe. Globally, IDC forecast that IT… Continue reading Worsening European Economy Could Wipe $150 Billion from IT Market, Says IDC

In a pre-emptive move, the Australian government has banned internet gambling, an enterprise which has proved lucrative elsewhere (see Forecasts) but one which had not yet taken off in Australia. The general proliferation of gambling in Australia so worried the government that it took the measures in order to avoid an ‘epidemic’ of at-home gambling.… Continue reading Australian Government Outlaws Online Gambling

A new report by eMarketer reveals that although the economic slowdown in the US has slowed technology spending, many businesses have begun to use some form of online trading as part of normal practice. The most common of these is purchasing online via a supplier’s website although other areas of online B2B trading are developing.… Continue reading B2B Trading Boosted By Technology Slump

In a recent survey, gartner found that 42% of US business users check their email whilst on holiday and 23% check at some point during the weekend. During the working day, users check their mail at least 6 times a day and spend an average of 49 minutes dealing with email, this appears to be… Continue reading Warning: Email Can Seriously Damage Your Holiday

IDC forecasts that by 2005 the total number of online trading accounts in the Asia/Pacific region (exc Japan) will rise to 42 million as the popularity of eInvesting grows. “The securities industry in Asia/Pacific is facing unprecedented challenges and opportunities brought about by the emergence of new digital channels, market deregulation, industry consolidation and shrinking… Continue reading IDC Forecasts Massive Growth In Online Trading In Asia

The woldwide market for firewall security applications will break the $1 billion barrier this year, according to IDC. Revenues increased by 153% in 2000, reaching $943 million and IDC forecasts that by 2005 the market will generate $4 billion. The US market presents the greatest opportunity for this market, in 2000 it accounted for 54%… Continue reading Security Software Market Set To ‘Skyrocket’, Says IDC

Low demand from advertisers is preventing the widespread adoption of auditing for the online media industry, according to a recent survey carried out by The Periodical Publishers Association (PPA). The majority of those questioned felt that demand from advertisers will be the driving force behind the speed of adoption and blamed the current lack of… Continue reading Advertiser Apathy Halting Internet Audit