More Digital articles

New research from Datamonitor adds further discussion to the argument over whether or not internet and mobile phone advertising is effective. Insight Analysis shows that advertisers may be losing interest in the internet right at the point at which users are really starting to embrace it (see Forecasts). This is backed up by research from… Continue reading Net And Mobile Ads Are Viewed Positively, Says Datamonitor

User traffic to online music sharing site Napster has declined by 36% over the last two months, according to data from Nielsen//NetRatings. At the same time, usage of other, less well known file sharing sites, such as KaZaA, BearShare, Audiogalaxy and iMesh, has risen. Nevertheless Napster retains its top spot amongst the all the file-swapping… Continue reading File-Sharing Sites Benefit From Decline In Napster Use

There appears to be two opposing trends developing in the online world at present – the advertiser’s view of the web and the user’s. Whilst the former deteriorates, the latter grows more positive. In some ways the internet has suffered from the kind of over-hype that is often bestowed on the latest rock ‘n’ roll… Continue reading Insight Analysis: Does The Obsession With Click Rates Blind The Ad Industry To The Benefits Of The Internet?

Singapore’s ASP (application server provider) market is estimated this year to reach a value of U.S. $143 million, roughly twice its predicted size for 2000, says Strategic Intelligence. ASP services provide users and businesses with access via the internet to applications that would otherwise have to be located on the user’s site. Strategic Intelligence says… Continue reading Singapore’s ASP Market To Pick Up Exponentially, Says Strategic Intelligence

eCommerce in the four Central European countries, the Czech Republic, Hungary, Poland and Slovakia, is set to grow from $100 million in 2000 to $650 in 2001 according to latest figures from IDC. ‘End-use’ ecommerce is set for the greatest growth and will account for two thirds of all B2B revenues in 2001, that is… Continue reading Strong E-Commerce Growth Forecast For Central Europe

The latest Report On eBusiness from Forrester shows that whilst some areas of B2B ecommerce are growing, many businesses are adopting a ‘wait and see’ approach to online purchasing and the like. Almost 73% of companies surveyed claimed that they used the internet for ‘indirect’ purchases, an increase from the 71% recorded in Q3, and… Continue reading Forrester Report Reveals Limited Growth In B2B E-Commerce

Europemedia reports that internet advertising spend in Italy is on the rise according to figures from the new Internet Advertising Observatory of Lab Italia. Spending has grown by 368% in 2000 reaching L267 billion (e140 million) compared to L10 billion in 1998. The most popular form of internet advertising remains the banner ad which accounts… Continue reading Online Adspend Boom For Italy

More than half of the UK’s internet users are willing to pay for premium content, possibly paving the way for the widespread introduction of paid -for events and information. According to a new survey by technology consultancy iSTRAT, 52% of respondents said that would be willing to pay for good quality information; 80% of these… Continue reading More Than Half Of UK Web Users Willing To Pay For Premium Content

Although the US has the largest base of mobile phone users in the world, less than $4 billion will be spent on shopping and travel via internet-enabled mobile phones in 2006. This is less than 2% of all online shopping, according to new wireless research by Jupiter Media Metrix (JMM). The survey reports that consumers’… Continue reading Consumer Apathy Hinders Wireless Transactions Growth

The economic downturn and the well-publicised failure of dotcoms have dented the share of those who see the internet as ‘an engine of, economic growth’, down slightly from 82% in October 2000 to 75% in June 2001. However, there has been no significant change in the share of the US public that has a positive… Continue reading Internet Viewed Positively Despite Dotcom Failures