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PricewaterhouseCoopers has forecast huge net growth in India over the next five years according to a report by The Economic Times Online. Net users in India are expected to number 25 million by 2005, a huge increase from the 3 million online in 2000. India’s huge population is the reason why analysts see it as… Continue reading PWC Forecast Net Boom In India

The second annual Global Interactive eCommerce Report from Taylor Nelson Sofres, published this week, brings good news to e-tailers everywhere. Growth in online sales amongst global internet users has increased by 50% in the past year according to the survey which involved 42,742 people across 36 countries. In the UK, the proportion of net users… Continue reading 50% Increase In Online Shoppers This Year, Says Taylor Nelson Sofres

Hot on the heels of PricewaterhouseCoopers optimistic forecasts for the Asia-Pacific region (see Forecasts), a new study from the Yankee Group predicts that internet users in the region will reach 192 million by 2005, a leap from 55 million users in 2000. Deregulation and lowering of bandwidth prices are cited as the main drivers for… Continue reading Asia-Pacific Net Market Set For Boom

The Industry Standard has published it’s latest research on the group of people we knew as nerds or geeks in school and it transpires that they are now much travelled, high spending, well rounded individuals whose lives are, by no means, ruled by their PCs. The report ‘How Geeks Pass Their Time’ identified 27 million… Continue reading Rich ‘Geeks’ Spend Big On More Than Just Hi-Tech Gadgets

Internet audience measurement company Nielsen//NetRatings has launched a survey of internet behaviour in Switzerland. The first findings, for May 2001, reveal that average internet sessions for Swiss users lasted for 24 minutes and banner ads had an average click-through rate of 0.3. More than 3 million people had internet access in May and active users… Continue reading Nielsen//NetRatings Launches In Switzerland

According to Nielsen//NetRatings, Golf fans took to the net in droves this month to check out the latest happenings on both USOpen.com and PGATour.com. Both sites were amongst the top performers in the latest figures from the internet reasearch company although the usual suspects, AOL Time Warner, Yahoo! and MSN continued to lead the pack.… Continue reading Golf Fans Hit The Net

Mediapost reports that the slowdown in online adspend has caused marketers to become increasingly creative with their online ads. New methods of advertising such as pop up ads are indeed hard to miss but are also considered intrusive and annoying by some net users. “The industry is going through a tough time, and many sites… Continue reading Online Adspend Slowdown Has Created Pop Up Frenzy

According to figures released by the Australian Bureau of Satistics, the six largest ISPs now provide internet access to over 56% (2.2 million) of all Australian net users and the number of ISPs fell by 4% during Q1 2001. The number of Australians online grew by 47,000 in the same period and of the 4… Continue reading Australian Net Access Grows

The return on investment (ROI) from online advertising may be much higher than most marketers believe, according to the latest findings from the ever-optimistic Jupiter Media Metrix. The new research says that actual ROI from online ads is at least 25-35% higher than the general perception. These benefits will not be seen in the most… Continue reading Return From Online Ads Is Higher Than Most Believe, Says Jupiter

According to IDC, worldwide internet services spending will more than triple from almost $22 billion in 2000 to close to $69 billion in 2005. “As a result of the dot-com bubble burst, there’s been much speculation that the opportunity for Internet services firms has evaporated. In fact, we believe while the opportunity is different, it… Continue reading IDC Forecasts Bright Outlook For Internet Services Market