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Low demand from advertisers is preventing the widespread adoption of auditing for the online media industry, according to a recent survey carried out by The Periodical Publishers Association (PPA). The majority of those questioned felt that demand from advertisers will be the driving force behind the speed of adoption and blamed the current lack of… Continue reading Advertiser Apathy Halting Internet Audit

Despite the current gloom surrounding the technology markets, Strategy Analytics claim that growth in the emerging industries of broadband and wireless content will be worth up to $589 billion by 2005 thanks to an average annual compound growth rate of 26%. Worldwide Revenue Forecasts, Emerging Service And Device Markets ($ billion) 2000 2001 2002 2003… Continue reading Wireless And Broadband Revenues Will Reach $589 Billion By 2005, Says Strategy Analytics

New research from Strategy Analytics suggests that ‘mega-mergers’ within the global wireless services market will become scarce in the future as the industry puts value before volume due to the unfavourable economic outlook. Phil Kendall, director of Strategy Analytics’ Global Wireless Practice, commented: “Operators need to export successful strategies to sustain profit growth but there… Continue reading Future Of Global Wireless Industry Hinges On Value, Not Mergers

According to a report from the Center For Media research, Jupiter analysts say in a new report that “media companies competing for the attention of consumers must consider that while the key barrier to online entry and success used to be infrastructure, it has shifted dramatically to advertising and marketing.” Mirroring reports on the Australian… Continue reading ISP Market Consolidates Further In US, Says Jupiter

Nielsen//NetRatings reports that online auction sites in the US grossed $556 million in May 2001, a year on year rise of 149%. In a survey of 35,000 net users, Nielsen found that more than 6.2 million people made purchases from online auction sites in May 2001 and such spending accounted for more than 10% of… Continue reading Online Auction Sites Boast Record Revenues

Europeans are set to have access to broadband internet connections following a deal between Italian telecoms company Tiscali and Gilat Satellite Networks. Tiscali says that the system, which uses satellite broadband delivery, will be a pan-European offering and will allow high speed internet access to areas that are not wired up for broadband telephone connections.… Continue reading Tiscali And Gilat To Bring Offer Pan-European Broadband Internet Access

The Industry Standard has published it’s latest research on the group of people we knew as nerds or geeks in school and it transpires that they are now much travelled, high spending, well rounded individuals whose lives are, by no means, ruled by their PCs. The report ‘How Geeks Pass Their Time’ identified 27 million… Continue reading Rich ‘Geeks’ Spend Big On More Than Just Hi-Tech Gadgets

Internet audience measurement company Nielsen//NetRatings has launched a survey of internet behaviour in Switzerland. The first findings, for May 2001, reveal that average internet sessions for Swiss users lasted for 24 minutes and banner ads had an average click-through rate of 0.3. More than 3 million people had internet access in May and active users… Continue reading Nielsen//NetRatings Launches In Switzerland

According to Nielsen//NetRatings, Golf fans took to the net in droves this month to check out the latest happenings on both USOpen.com and PGATour.com. Both sites were amongst the top performers in the latest figures from the internet reasearch company although the usual suspects, AOL Time Warner, Yahoo! and MSN continued to lead the pack.… Continue reading Golf Fans Hit The Net

The internet plays a pivotal role in the lives of American teenagers, with 73% of 12-17 year olds (17 million people) logging on regularly, according to new research from the Pew Internet & American Life Project. The study claims that teenagers’ use of the Net plays a major role in their relationships with their friends,… Continue reading Internet Is Pivotal In US Teenagers’ Lives, Finds Survey