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The return on investment (ROI) from online advertising may be much higher than most marketers believe, according to the latest findings from the ever-optimistic Jupiter Media Metrix. The new research says that actual ROI from online ads is at least 25-35% higher than the general perception. These benefits will not be seen in the most… Continue reading Return From Online Ads Is Higher Than Most Believe, Says Jupiter

Datamonitor’s 2001 interactive consumer survey, IMPACT 2001 reveals that many people have taken to online shopping despite initial fears that the relative newness of the concept or lack of knowledge of the internet would put people off shopping online. The European ecommerce market is now said to be worth an estimated $16.4 billion, generated by… Continue reading Datamonitor Consumer Spending Survey Reveals Good News For eCommerce

According to IDC, worldwide internet services spending will more than triple from almost $22 billion in 2000 to close to $69 billion in 2005. “As a result of the dot-com bubble burst, there’s been much speculation that the opportunity for Internet services firms has evaporated. In fact, we believe while the opportunity is different, it… Continue reading IDC Forecasts Bright Outlook For Internet Services Market

Although small businesses are spending less on technology in 2001 than they did in 2000 this is not necessarily a cause for concern, according to IDC’s Small Business Technology Outlook report. The technology market researchers say that although the number of PCs being sold is declining (see Forecasts), so companies’ needs for other technology services… Continue reading IDC Forecasts Mixed Outlook For Small Business IT Spending

China Online reports that the number of internet users in China has risen by 186% year on year on the period to March 2001. The survey by Lantian Market Research Company gathered statistics for 16 Chinese cities and the results show that Beijing, Shanghai and Guangzhou had the highest rate of Internet surfers at 25%… Continue reading Chinese Net Usage Increases

The UK is still ahead of the game when it comes to ecommerce, reports NetValue. In their May 2001 internet survey, figures show that more UK net users are enjoying the benefits of a secure ecommerce market.   visited ecommerce site made secure connection UK 75.9% 42.1% US 73.9% 28.8% France 68.9% 39.2% Norway 68.6%… Continue reading UK Leads In eCommerce, Says Net Value

A new survey by iLogos reveals that 88% of Global 500 companies currently incorporates online recruitment into typical hiring procedures via its corporate website. By 2002, iLogos Research expects that nearly 100% of the Global 500 will be utilising corporate Web sites for recruiting. Corporate Web Site  1998  1999  2000  2001  Corporate Web site Recruiting… Continue reading Most Large Firms Now Recruit Online

New figures from Content Intelligence reveal worrying trends for print newspapers and examines the factors affecting readers’ decisions as to what form their daily news consumption takes. Those with most useage and experience of the internet relied less on newspapers for information, as John McIntyre, managing editor for Content Intelligence points out. “The Internet is… Continue reading Newspapers Will Lose Out To Internet As Usage Increases

In the midst of adspend gloom, DFC Intelligence reports that online video streaming growth hit 215% in 2000, including 29% via broadband, and that 15% of this video streaming inventory is now being exploited with in-stream advertising. Paul Palumbo, author of the report, Interactive Broadcast Video: Streaming Video Market 1998-2004, noted “expanding content availability, increasing… Continue reading DFC Reports Boom In Streaming Adspend

The appeal of instant messaging has helped boost sales from ecommerce sites according to new findings from Cyber Dialogue. The service, first introdued by AOL in 1997, is now used by 40% of all internet users and has been added to ecommerce sites to enable potential shopers to ‘chat’ to customer service rep or contact… Continue reading Instant Messaging Appeal May Be Exploited To Boost Online Sales