In brief: Reddit expects Spiketrap to help improve Reddit ad relevance and performance.
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The Media Leader speaks to industry experts about what they want the newly appointed government to deliver for the media industry.
In brief: Apple is planning to dramatically expand its digital advertising workforce in less than 18 months, according to reports in The FT and Business Inc.
In brief: the tech company had removed Parler from its app store in January 2021 over concerns regarding its content moderation policies
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
Global’s Heart Radio and Amazon have united for the first time to launch an integrated ad campaign.
Havas Media is expanding in to Scotland after acquiring an Edinburgh-based creative agency.
In brief: The brand kicked off an “integrated, digital-driven campaign” with a series of digital films depicting fans’ devotion to their national teams.
Watch: More change has happened in cross-media measurement in the last three years than the 30 years before, says Jo Kinsella, president of TVSquared by Innovid.
In brief: Edit Tweet is currently being tested internally, but will roll out to Twitter Blue users “in the coming weeks”.
