This downturn is different. ‘Economic re-organisation’ is a more helpful description for those looking to tailor their strategies, writes the7stars’ head of analytics.
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In brief: Musk has committed to purchasing the social media company at his original offer price of $54.20 per share.
In brief: the websites combined are estimated to reach 46 million monthly active users.
In brief: Ocean Outdoor has partnered with LandVault to launch a cross-platform metaverse OOH package, with UK&I retailer Argos serving as launch brand partner.
Marco Ricci has joined AdHash as chief revenue officer, a startup providing accurate first-party data with no ad tech “middlemen”.
Why does it take the death of a young girl to get answers from Facebook in public and on the record in this way, asks the editor.
Interview: The future of ads is allowing the user to choose their own adventure, argues Marty Krátký-Katz, whose company is trying to help publishers claw back money lost to ad-blocking.
In brief: Meta is freezing hiring and will restructure teams, including by reducing headcount.
In brief: The BBC World Service has outlined plans to “accelerate” its move to digital.
Connected TV will be the biggest key programmatic growth area over the next 12 months, according to data from IAB Europe research.