In brief: businesses can now place ads in Explore home, the grid that people see when they first arrive on the Explore tab.
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Brands are doing themselves, as well as diverse communities, a disservice by relying on legacy safety tools.
First, recognise the blind spot in our current marketing theory.
This downturn is different. ‘Economic re-organisation’ is a more helpful description for those looking to tailor their strategies, writes the7stars’ head of analytics.
In brief: Musk has committed to purchasing the social media company at his original offer price of $54.20 per share.
In brief: the websites combined are estimated to reach 46 million monthly active users.
In brief: Ocean Outdoor has partnered with LandVault to launch a cross-platform metaverse OOH package, with UK&I retailer Argos serving as launch brand partner.
Marco Ricci has joined AdHash as chief revenue officer, a startup providing accurate first-party data with no ad tech “middlemen”.
Why does it take the death of a young girl to get answers from Facebook in public and on the record in this way, asks the editor.
Interview: The future of ads is allowing the user to choose their own adventure, argues Marty Krátký-Katz, whose company is trying to help publishers claw back money lost to ad-blocking.
