James Cornish, VP of international sales at Vevo explains why he thinks selling media has got harder and what he is doing about the biggest challenges facing the business this year.
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Netflix has signed up to BARB’s independent measurement of TV measurement in the UK, while Disney has been a subscriber since last summer.
In brief: ITV will combine its strategy and policy teams under Magnus Brooke, current director of policy and regulation.
The Attention Council CEO Andy Brown and media analyst Ian Whittaker have joined forces to argue for three key requirements for advertisers to evaluate TV alongside digital video.
Most children aged between eight and 17 years old in UK had at least one social media platform, and many are younger than the minimum age required.
Over a third of UK media professionals said they had added new budgets to programmatic digital out-of-home.
Partner content: Ozone’s latest insights will help planners and brands alike reach millions of online readers in the build up to and during the most wonderful time of the year.
The Online Safety Bill should resume in Parliament before Christmas, but the Conscious Advertising Network says another delay subjects young people to harmful content.
In brief: Outbrain has appointed Alexander Erlmeier as chief revenue officer.
Partner content: The report uncovers latest trends in the dynamic advertising TV space and highlights the intricate nature of emotional responses to ads.