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London & Partners, the business growth and destination agency, has launched a £2m multichannel campaign to attract more UK-based visitors to the capital.

Partner content: Minai Bui addresses four issues around the future of connected TV. 

Brands must create inclusive, immersive worlds for their customers to win in the new metaverse marketing paradigm.

US senators have called on the Federal Trade Commission to launch an investigation into the social media company.

OOH is evolving to become part of the fabric of our urban landscapes rather than just an afterthought or commercial bolt-on.

The London start-up wants to finally give online content creators a level-playing field with its pay-per-view streaming platform.

Why do we draw own media lines too narrowly around the paid plan and miss out on owned media?

Rather than focus on what we want connected TV to be, let’s look at what it currently excels at.

Programmatic is a complex and mixed landscape but there are well defined strategies to navigate it safely and successfully.

Interview: Two of TikTok’s leading execs, Stuart Flint and Trevor Johnson, tell The Media Leader what’s next.