A look at some of the macro trends could suggest we’re in for a bumpy ride over the coming years.
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The new Culture Secretary Michelle Donelan is already a proven upgrade on her predecessor Nadine Dorries. However, she suffers from several of the same delusions.
There is still a gap between advertising professionals and the average consumer in media consumption habits and attitudes in the UK, new Thinkbox research has revealed.
Mobkoi, The Brandtech Group’s mobile advertising platform, has named Chris Davis as the company’s first global chief revenue officer.
In brief: Commerce media company Criteo has launched a self-service demand-side platform that enables advertisers to reach audiences on retailer websites and offsite with programmatic inventory.
Media by Mother has become the first US agency to partner with the European programmatic analytics and optimization company.
Personality-led content is more popular than ever. Football players are ready to capitalise on it.
In brief: Facebook users are using carrot emojis to share unverified claims about Covid-19 vaccinations, the BBC has reported.
Reduced addressability means a new way of buying and selling media is needed; one that puts consumer privacy at the forefront, while still driving revenue.
