More Digital articles

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Global’s Heart Radio and Amazon have united for the first time to launch an integrated ad campaign. 

Havas Media is expanding in to Scotland after acquiring an Edinburgh-based creative agency.

In brief: The brand kicked off an “integrated, digital-driven campaign” with a series of digital films depicting fans’ devotion to their national teams.

Watch: More change has happened in cross-media measurement in the last three years than the 30 years before, says Jo Kinsella, president of TVSquared by Innovid.

In brief: Edit Tweet is currently being tested internally, but will roll out to Twitter Blue users “in the coming weeks”.

Two unique social media trends might have far reaching consequences for marketing, argues Hearts & Science’s strategy chief.

Being early and flexible is the key to planning media during a festive season with a cost-of-living crisis and a World Cup around the corner.

Snap has poached Google veteran Ronan Harris in a bid to revive the tech platform’s fortunes amid a restructure of its business and a 20% cull of its staff.

In brief: Snap is planning to lay off roughly a fifth of its staff following consecutive quarters of disappointing financial performance