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The Media Leader speaks to industry experts about what they want the newly appointed government to deliver for the media industry. 

In brief: Apple is planning to dramatically expand its digital advertising workforce in less than 18 months, according to reports in The FT and Business Inc.

In brief: the tech company had removed Parler from its app store in January 2021 over concerns regarding its content moderation policies

This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.

Global’s Heart Radio and Amazon have united for the first time to launch an integrated ad campaign. 

Havas Media is expanding in to Scotland after acquiring an Edinburgh-based creative agency.

In brief: The brand kicked off an “integrated, digital-driven campaign” with a series of digital films depicting fans’ devotion to their national teams.

Watch: More change has happened in cross-media measurement in the last three years than the 30 years before, says Jo Kinsella, president of TVSquared by Innovid.

In brief: Edit Tweet is currently being tested internally, but will roll out to Twitter Blue users “in the coming weeks”.

Two unique social media trends might have far reaching consequences for marketing, argues Hearts & Science’s strategy chief.