Are advertisers realising that agency relationships are more important than they realised, asks the editor.
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In brief: Twitter has accused Elon Musk of “conjuring” the issue of spam bots on the platform to back out of its $44bn acquisition deal in legal filings made public on Thursday.
Pointing the finger of blame at Musk only hides Twitter’s failure to evolve and adapt.
In brief: over half (57%) of Stagwell’s Q2 revenues were attributed to digital services, with organic year-over-year growth in digital revenues of 28%.
In brief: the company said this was driven by growth in pre-campaign activation across programmatic, social media and connected TV.
In brief: the closure follows objections from Conservatives over concerns that user data on TikTok can be accessed from China.
In brief: The New York Times Company added 180,000 digital-only subscribers in Q2 2022, but generated 2.4% less revenue than Q2 2021.
In brief: TikTok has launched a mobile gaming pilot with game developers Voodoo, Nitro Games, FRVR, Aim Lab and Lotum, with plans to speak to other game makers to establish similar deals in the gaming space.
The Media Leader asked various digital advertising experts for one word they would use to describe the current state of the digital advertising industry.
In brief: the changes come as Meta is in a ‘transitional’ period as it competes with digital rival TikTok and seeks to develop its metaverse technology