This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
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Snap and HBO Max are bringing dragons from House of the Dragon to cities around the world via location-based augmented reality experiences.
In brief: The new platform will support third-party developers who “may just want to create their own tools”.
In brief: Vice World News is claiming to be the first global news publisher to launch an original show and channel on Twitch.
In brief: TikTok has launched three shopping ad formats to “help brands maximise the ecommerce potential of the platform”.
Vice have discovered that today’s daring young rebel will always be tomorrow’s embarrassing old coot.
In brief: The VR experience will be available to anyone 18+ and will require Meta’s Oculus Quest VR headset to access.
Younger generations are increasingly turning to US-based streamers as opposed to live broadcast TV, Ofcom’s new report on the state of media says.
In brief: the new brand will contain reviews and hot takes about the entertainment industry.
Good intentions alone won’t fix online advertising’s lack of transparency. There must be a big change in the financial structure of the marketplace, writes Jim Elliott.