More Digital articles

The ARF initiative is an important next step in the evolution of attention measurement, writes The Attention Council CEO.

In brief: Netflix has reportedly estimated that its soon-to-launch advertising-supporting tier will reach about 40 million viewers by the third quarter of 2023

In brief: Amazon plans to give brands a series of new marketing tools, including the ability to send direct emails to customers who have made repeat or recent purchases.

In brief: Independent digital adtech company Pubmatic is set to acquire Martin, a media measurement and reporting platform, in a big to deepen its investment in supply path optimisation.

With a cookie-less future on the horizon, alternative solutions to data and audience curation will be make or break for brands to prove return on adspend, warns Yahoo’s head of EMEA.

Sunlight may be the best disinfectant in theory, but in practice it doesn’t quite work, argues Bianca Barratt.

In brief: The UK Government is reportedly reviewing its anti-obesity strategy, which would impose new TV and online advertising restrictions.

In brief: A multi-billion pound lawsuit is being brought against Google in the UK and EU in which the tech behemoth stands accused of anticompetitive conduct in the digital advertising market.

In brief: sports publication The Athletic has launched advertisements across its website and mobile app, publisher David Perpich announced.

In brief: The report comes as Instagram has stumbled in trying to compete more directly with TikTok.