The battle for supremacy amongst London’s radio stations is closer than ever, with high-profile TV personalities being brought in by broadcasters to bolster competing schedules. Paul Chantler, programming consultant and former group programme director of The Wireless Group, Essex Radio Group and Chiltern Radio Network explains how, despite their household names, the current slew of… Continue reading Getting A Bigger Bite Of Breakfast
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Podcasting promises to provide consumers with on-demand, specialist media completely free of charge, but is it just a passing fad? Can commercial broadcasters still carve a slice of the online action for themselves? Jean-Paul Edwards, head of media futures at Manning Gottlieb OMD, explains the implications of the new technology, and the ways in which… Continue reading Podcasting – Worth All The Fuss?