More Features articles

In his latest piece for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, says that the death of TV advertising has been greatly exaggerated.

Jim Marshall, Starcom Mediavest’s executive director and chairman of the IPA Media Futures Group, on the possible outcomes of the Competition Commission’s ruling on Contract Rights Renewal.

Steve Cox, marketing director at Titan Outdoor, on the elements that go together to make posters a powerful “multiplier” when combined with other media

The IPA’s Geoff Russell explains how demonstrating the value of the services clients receive can help the fight against increased cost cutting.

Social networkers represent a valuable target for advertisers, according to latest data from TGI.

In our latest weekly column, Stuart Hodgkinson, client services director, RMG Connect, looks at how new ways of working can help a business grow and succeed.

Marius Cloete, Evening Standard insight manager, explains how Londoners could be leading the way out of the recession.

Emma Thwaites, client services director, Alchemetrics, on how the growth of digital channels can help publishers monetise reader data.

In our latest Research Focus report, Ipsos MediaCT looks at the effectiveness of social grade in market research.

Anna Cremin, head of research and consumer insight, Pearl & Dean, on how independent cinemas can offer advertisers reach to more engaged audiences.