Ed Keller, CEO of the Keller Fay Group, explains why word of mouth and advertising are not at odds with each other but instead go hand in hand…
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In our latest Research Focus report, Future Foundation looks at the challenges facing the print industry in an increasingly digital landscape – but confirms that “Ink is not dead yet”…
In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, questions the world of advertising and his humble place within it…
Jim Marshall: The mobile phone is about to have a revolutionary impact on all forms of human communications, providing real convergence and potentially harnessing the power of all the advertising media in one place and more.
Alex Hunter, the IPA’s finance director, explains why media professionals shouldn’t be too quick to bin survey requests – “not only is it of statistical importance to the person sending it to you, but its result could be of real commercial benefit” ….
Shaun Gregory, managing director of media sales at 02, says forget the hype – 2010 is the year accountability arrives and the market fully embraces mobile advertising.
Claire Myerscough, News International Commercial business intelligence director, explains how commoditisation can create a false economy for advertisers …
Tess Alps, chief executive of TV marketing body Thinkbox, predicts what the future could hold for TV and gives her thoughts on last week’s comment piece from GoViral’s Jimmy Maymann.
In his first monthly column of 2010, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, asks if we are finally in the much-talked about ‘Year of Mobile’, if it’s too late to jump on the apps bandwagon, and whether “mobile display advertising is a snare and delusion thus far” …
Jimmy Maymann, chairman at GoViral, considers the exciting opportunities for online marketing – “Get it right and the rewards will be brilliant. If you get it wrong, at least you will know about it soon enough” …