Mungo Knott, director of insight at Primesight Outdoor, explains why “marketers who are faced with the allocation of budgets would do well to recognise the powerful position of Out of Home…”
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In his latest column, Jim Marshall talks airtime sales rules; the realities of buying and selling; CRR; and Polish humour…
In our latest research focus article, TGI’s James McCombe explains why the relationship between young people and social networking sites is interesting when it comes to WoM, online shopping and reading newspapers…
Katherine Page, technical consultant for the National Readership Survey, explains how British quality newspapers have shown a remarkable ability to evolve and fulfil their unique role in the media landscape.
Neil Perkin, founder of Only Dead Fish, explains what digital community practice really means, with his 10 key principles…
Paul Wright, digital strategy consultant and owner of Rockster Digital Media, says digital media has been many things; once the saviour, sometimes the enemy and always the business that does not make enough money…
In our latest weekly column, Howard Sharman, asks whether Rupert Murdoch has finally “realised something that has eluded the business publishers, formerly the masters of targeted audiences? Is he willing to lose millions of (valueless) unique users because the ones that will be left are so much more valuable to advertisers?”
Gavin Sinden, digital strategy director at Equi=Media, on how weaving conversion strategy into wider marketing plans can lead to success.
Lindsey Clay, marketing director, Thinkbox, on the relationship between advertising creativity and business success.
Media agencies are struggling to invest in the services clients really need thanks to their post-war business model. Nick Manning, chief operating officer at Billetts, explains why they should change their ways and how clients would benefit…