More Features articles

Jimmy Maymann, chairman at GoViral, considers the exciting opportunities for online marketing – “Get it right and the rewards will be brilliant. If you get it wrong, at least you will know about it soon enough” …

Antony Miller, head of media development at Royal Mail, explains why integrated campaigns are the best way forward …

In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, looks past the pessimism of this year’s economic downturn and delivers three “good news predictions” for the coming year.

Jim Marshall says that this year was one of unfulfilled promises, notable mainly for a lack of urgency on the part of various regulators.

Hamish Pringle, director general of the IPA, explains what defines a top advertising, media and marketing brain and what makes the high-achievers in ‘Adland’ tick …

Hugo Drayton, CEO of InSkin Media, explains why he thinks the hybrid model for mainstream, news-centric publishers is hard work … but why it continues to make sense.

Mark Cranmer, chief executive of Isobar, uses lyrics from Oasis’ classic (What’s The Story) Morning Glory? to analyse and solve the issues facing the media industry…

Julia Hutchison, COO of the Association of Publishing Agencies, highlights the best ways for brands to engage consumers online.

In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, argues why in a year full of redundancies, unemployment, missed bonuses, and tightened corporate belts – the awards season isn’t an anachronism that should be quietly and quickly put out to grass …

Jim Marshall’s latest comment piece ponders a season of pitches and asks if we’ve created a monster…