Julia Hutchison, COO of the Association of Publishing Agencies, highlights the best ways for brands to engage consumers online.
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In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, argues why in a year full of redundancies, unemployment, missed bonuses, and tightened corporate belts – the awards season isn’t an anachronism that should be quietly and quickly put out to grass …
Jim Marshall’s latest comment piece ponders a season of pitches and asks if we’ve created a monster…
Our latest research piece from Ipsos MediaCT looks at the digital challenges facing the film industry.
Nielsen’s Louise Ainsworth on why the online industry needs its own planning currency, UKOM.
The principles of Behavioural Economics can make communications work harder says Janet Hull, consultant head of marketing at the IPA…
Carl White, CEO of ValueClick Europe, on how online advertising can emerge stronger from the recession.
In his latest monthly column for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, puts his haunted memory of being booed at the Direct Marketing awards aside to explain the new golden rules of response advertising …
Desperate circumstances require desperate action says Jim Marshall, chairman of the IPA Media Futures Group, of the Evening Standard’s plans … but there are a host of other media sectors and media owners who really need to get their head out of their … too!
Investment in learning and development in a downturn doesn’t have to be costly says Patrick Mills, director of professional development at the IPA…