Whitevector’s latest research piece looks at how brands can benefit from knowing where online discussions are happening.
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Claire Myerscough, commercial business intelligence director at News International, explains why IPA Touchpoints is the foundation for joined-up thinking …
Our latest GfK research report, written by Susannah Palmer, looks at the research firm’s talent measurement system, Talent Tracker.
Carl White, CEO of ValueClick Europe, on the recent increase in mergers and acquisitions activity in the EU internet space.
In his latest piece for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, says that the death of TV advertising has been greatly exaggerated.
Jim Marshall, Starcom Mediavest’s executive director and chairman of the IPA Media Futures Group, on the possible outcomes of the Competition Commission’s ruling on Contract Rights Renewal.
Steve Cox, marketing director at Titan Outdoor, on the elements that go together to make posters a powerful “multiplier” when combined with other media
The IPA’s Geoff Russell explains how demonstrating the value of the services clients receive can help the fight against increased cost cutting.
Social networkers represent a valuable target for advertisers, according to latest data from TGI.
In our latest weekly column, Stuart Hodgkinson, client services director, RMG Connect, looks at how new ways of working can help a business grow and succeed.
