More Features articles

The IPA’s Geoff Russell explains how demonstrating the value of the services clients receive can help the fight against increased cost cutting.

Social networkers represent a valuable target for advertisers, according to latest data from TGI.

In our latest weekly column, Stuart Hodgkinson, client services director, RMG Connect, looks at how new ways of working can help a business grow and succeed.

Marius Cloete, Evening Standard insight manager, explains how Londoners could be leading the way out of the recession.

Emma Thwaites, client services director, Alchemetrics, on how the growth of digital channels can help publishers monetise reader data.

In our latest Research Focus report, Ipsos MediaCT looks at the effectiveness of social grade in market research.

Anna Cremin, head of research and consumer insight, Pearl & Dean, on how independent cinemas can offer advertisers reach to more engaged audiences.

In his latest monthly column for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, returns from his holiday and ponders the increasing success of Spotify.

Julia Hutchison, COO of the Association of Publishing Agencies (APA), looks at the worldwide success of customer publishing…The UK customer publishing market is booming, with a current value of £904 million, set to rise to over a billion pounds in the UK by 2012. Showing strength, even in tough economic times, the industry has grown… Continue reading Customer publishing on an international scale

Jim Marshall, Starcom Mediavest’s executive director and chairman of the IPA Media Futures Group, questions the uncertainty surrounding the television industry and asks whether mergers are the answer…