More Features articles

Marius Cloete, Evening Standard insight manager, explains how Londoners could be leading the way out of the recession.

Emma Thwaites, client services director, Alchemetrics, on how the growth of digital channels can help publishers monetise reader data.

In our latest Research Focus report, Ipsos MediaCT looks at the effectiveness of social grade in market research.

Anna Cremin, head of research and consumer insight, Pearl & Dean, on how independent cinemas can offer advertisers reach to more engaged audiences.

In his latest monthly column for Newsline, Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, returns from his holiday and ponders the increasing success of Spotify.

Julia Hutchison, COO of the Association of Publishing Agencies (APA), looks at the worldwide success of customer publishing…The UK customer publishing market is booming, with a current value of £904 million, set to rise to over a billion pounds in the UK by 2012. Showing strength, even in tough economic times, the industry has grown… Continue reading Customer publishing on an international scale

Jim Marshall, Starcom Mediavest’s executive director and chairman of the IPA Media Futures Group, questions the uncertainty surrounding the television industry and asks whether mergers are the answer…

Neil Jones, group sales director, Promotion Space Group, on the opportunities provided by destination media and experiential marketing.

Alistair Blaxill, executive director, Communisis, looks at how individualisation can give companies stronger brand equity while enhancing the customer experience…Marketers have understood for some time the role that personalisation plays in increasing ROI. However, despite an increasing consumer demand for better targeting and an individual approach from brands, many marketers have failed to take it… Continue reading The power of individualisation

Fresh from 2009’s E3 Gaming Expo, Louise Gaynor, board director, Target Media, predicts this year’s big launches and market trends for the gaming industry…This year’s E3 Expo saw a return to form for the most illustrious gaming industry event. Huge announcements from industry giants including Microsoft, Sony, Nintendo and Activision had everybody talking. The sheer… Continue reading What to look out for in gaming in 2009