Survey finds that 41% of brands are already engaging in native advertising campaigns and over 66% are creating the content themselves – suggesting that agencies are lagging behind their own clients in capturing opportunities.
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BT’s £1.5 billion investment in premier league football rights has a positive impact on customer numbers, but half-year profits take a -13% knock.
After solving 68 murders spread over thirteen series, last night’s mystery was the third to last episode ever as a murder mystery weekend turned into – would you Adam and Eve it? – an actual crime scene.
Tuesday night brought the first episode of The Escape Artist (BBC One, 9pm), a new high profile three part thriller from the creator of Spooks starring the tenth Doctor in the eponymous role.
BBC One’s dark Victorian drama Ripper Street (9pm) made a welcome return to TV screens last night as viewers forgot their Monday woes with a bit of boisterous and gruesome East End fun.
The first in the new monthly series sees Torin speak with Santander’s Keith Moor about big data, the changing media mix and dealing with criticism over their latest ads.
As ongoing arguments between agencies and the Government Procurement Service continue, Route’s James Whitmore says, as with just about everything in life, cricket shows the way…
A new IPA survey into the practice of pitching reveals sharp differences between good pitches and poor pitches and highlights the issues that clearly differentiate one from the other.
As retailers enter the tablet market with increasingly cheaper, own-brand devices, Dominic Mills asks what – or who – is coming next, and whether there’s logic to other non-retailer brands doing the same…
T’would seem Ladies like to court controversy – the very modern goings on attracted a impressive 35% share and generated 14,600 tweets.