Starcom MediaVest’s Steve Smith says brands should augment experiences with sensory impacts – with what he calls ‘cultural synaesthesia’. So how can brands makes it work?
Showing 1021-1030 of 3,636
More Home Page Newsline Items articles
The latest ABC results for national newspaper print circulations show the Daily Mail and the Sun experienced declines in October, whilst the Sun on Sunday was down almost 200,000 copies over the year.
Using the very latest research findings, UKOM’s James Smythe sets the record straight on multi-device browsing – and debunks some entrenched myths for media owners.
Sky, Virgin and Netflix are all experimenting with the ultra high-definition 4K, but will free-to-air broadcasters be able to keep pace – and will consumers want to upgrade their TV sets like they are items of fashion?
The impressive audience meant that EastEnders (BBC One, 7:30pm) was the most watched show of the entire day, with the rare glimmer of happiness helping secure a 33% share.
ISBA’s Bob Wootton was dismayed Facebook re-allowed decapitation videos – why does the social media giant continue to antagonise advertisers by directly refusing to give them safe passage on their channel?
Monday’s biggest audience watched as friends and family were horrified to discover that living down south turned Todd into a right little nightmare, bringing in an impressive 9.2 million viewers and a 40% share.
Imagine helping people move away from advertising blocking and blindness to being delighted and entertained by online ads. It’s entirely possible says Adam Freeman, the man behind AdPlus…
It’s possible the new-biz director will soon be overshadowed by the rise of an entirely new creature, says Dominic Mills. Meet the client retention director – whose job includes what you might call ‘marriage counselling’…
Out of all the drama on offer only EastEnders (BBC One) got properly into the spirit with a spot of old-fashioned pre-meditated murder.