Unless trading desks can offer a more transparent approach to their work, advertisers are likely to remain distrustful, say experts speaking at MediaTel’s Automated Trading Debate on Tuesday.
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Speaking to Newsline at MediaTel’s 2013 Automated Trading Debate, Videology’s Rhys McLachlan said it will be very difficult to “fight the rising tide” of automated trading, “irrespective of your media.”
As the International Content Marketing Summit kicks off today, Raymond Snoddy asks if this new trend is really different enough to declare itself a new species of communication – and stumbles on some troubling questions.
This being EastEnders, there was only so much happiness to go around before the proverbial jellied eel hit the fan.
Dead dotcoms are being resurrected – but will they regain a place in our online hearts? Greg Grimmer is not convinced; there is a reason why great brand owners like P&G and Unilever kill brands and relaunch new ones…
The latest TV market round-up for October paints a healthy picture for commercial television channels, with Total Satellite revenue up almost 40% year on year.
Monday’s most popular TV action was brought to viewers by celebrities’ precious tears as the sixth episode of ITV’s reality show saw a few of the contestants grow tired of life in the jungle.
The inexplicable rise of BBC Two’s twee Great British Bake Off proves to be the stand out performance of the month, giving Auntie Beeb’s second channel its only appearance in the top programmes list.
The first Local TV channel will go live tomorrow in Grimsby, the first of 19 locations selected for the opening phase of the Local TV licence.
Content has become an increasingly important part of what all brands have to think about, says MediaCom’s Nick Cohen ahead of a speech at the Content Marketing Association summit on Tuesday.