Tuesday’s television line-up saw audience interest peak in the early evening as the nation’s favourite second-rate soaps had a chance to shine.
More Home Page Newsline Items articles
Richard Marks argues that, for the major media research agencies to secure their long-term future, they need to invest in a different type of talent and shout from the rooftops about why good research matters in the first place.
Monday’s evening schedule brought viewers a litter of prime time finales with BBC One’s recently axed Ripper Street (9pm) leading the way.
Reporting to Evelyn Webster, executive vice president of Time Inc., Marcus succeeds Sylvia Auton who retired in May after 36 years with the company.
Deep analysis of desktop and tablet traffic across InSkin Media’s premium UK network confirms that high click-through-rates on optimised tablet advertising formats are genuine.
From programmatic to native advertising, Peter Houston looks at five things that have vexed magazine people in 2013 – that we’ll all still be talking about in 2014.
The agreement is to become the first time media planners will be able to examine how their clients’ TV advertising campaigns perform among the Mosaic lifestyle groups, and give further insight into programme profiles.
The third episode of the thrilling expose saw Wallace once again snoop around various supermarkets in his typically feigned authoritative manner, sharing with viewers many startling revelations.
Drawing on assumption and speculation, the confident drama decided that caution be dammed and pretty much filled in all the blanks that so many have spent decades pondering over.
As another year draws to a close, Aegis’ Jim Marshall looks at some of the more surreal, sad and interesting media events – and dishes out his award for the most pretentious (and exotic) agency mission statement.
