The latest TV Market round-up figures for August reveal a significant dip in total satellite revenue, down -0.8% compared with July’s 15.5% rise, while other channels fared much better.
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Addictive’s Simon Andrews examines how the coming together of adtech and big data could mean big things for online targeted advertising – but only if the data is robust enough.
ITV’s The Guilty wrapped up after three weeks last night, giving starved viewers their much needed fix of infanticide.
Grinning boffin Brian Cox returned to the prime time schedules last night, armed with his unique brand of vocal harmonies and seemingly gormless enthusiasm.
As consumers increasingly use software to block online ads, are we seeing the early signs of a fundamental shift in our relationships with brands? Here, GfK’s Colin Strong looks at the latest consumer research and asks if the Internet’s leading business model is going to be turned upside down.
After a rough few week EastEnders (BBC One, 7pm) gathered its strength back and pulled itself past its Yorkshire rival.
It’s been suggested that separate broadcaster players such as 4OD and iPlayer may soon become surplus to requirements – that viewers will want ‘one stop shops’ for catch up and VOD. Research the Media’s Richard Marks argues the case for a hybrid future, where broadcasters have not totally surrendered control over the means of their own distribution.
This week’s slice of the comfortable and familiar netted a 32% share and beat EastEnders for a third week in a row, in a race to be the third most watched show of the day.
In the rapidly evolving world of TV technology, Thinkbox has to be seen to lead if it is to be credible says Dominic Mills. So how has the marketing body for commercial television fared with its latest campaign?
Saturday’s epic karaoke action kicked off at 8pm on ITV and immediately set itself apart from all the other weekend offerings – by actually pulling in an audience of note.
