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An impressive 42% watched as Claudia Winkleman took on auto cue reading responsibilities from Bruce Forsyth, resulting in the weekend’s biggest audience.

The corporation hopes the move will help reach larger audiences of young people, as it plans to broadcast ‘Live Lounge’ performances and events.

Last week, led by new president Ian Priest, the IPA launched its first ‘Adaptathon’ – an ambitious 18 month programme to try and improve client agency relationships. Dominic Mills reports on some of the surprising outcomes.

A record £3.04 billion was spent on online advertising in the last six months, as British consumers averaged 42 hours a month online, according to the latest IAB Digital Adspend report.

Wednesday night saw both flagship BBC channels tick a box off the broadcaster’s remit as they ushered in a late evening of pure and unabashed patriotism in order to prop up the population with a warm fuzzy feeling.

Newspapers have to do a better job to sell their story and proposition to agencies, an audience at MediaTel’s The Future of National Newspapers conference was told last week.

Although only 6.8 million viewers tuned in for Tuesday’s fun festivities on EastEnders, it proved enough to defeat solitary soap rival Emmerdale (ITV, 7pm) along with any of the 9pm offerings.

As the Privy Council is due to rule on the two Royal Charters governing press regulation, the Daily Mail’s editor Paul Dacre could not have chosen a worse week for his rush of poisonous blood to the head says Raymond Snoddy.

After three mind-blowing weeks of staged and stilted conversation in Clapham’s very own social petri dish, last night the purveyor of chicken-like substances slammed its shutters to the viewing public.

A new kind of mass customisation is emerging, in which consumers help drive creativity. Here, Future Foundation’s Will Seymour looks at the opportunities for the daring brands that encourage a ‘making it mine’ philosophy.