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Following its IPO, Simon Andrews, founder of Addictive!, asks – amongst strong scepticism – if Twitter can really work as an ad medium.

Children in Need Rocks brought an eclectic line up of popular musicians of the day under one roof to provide some cheeky rawwwwk on a school night – as Professor Brian Cox investigated the science of Doctor Who.

After 25 long years, Wednesday night brought some sweet relief for actor David Suchet as he finally laid Agatha Christie’s Poirot (ITV, 8pm) to rest.

The Managing Media Convergence report, which tracks changes in consumer behaviour, found that 68% of companies are taking a more ‘joined-up’ approach to media planning as a result of convergence.

Now BT has poached the rights from ITV, the Champions League will effectively disappear behind a full paywall and millions of football fans will be disadvantaged – will sponsors have to say goodbye to some of their audience?

The avenging barrister’s actions secured the 9pm slot with a 20% share and generated 478 tweets per minute.

Those who do all of their Christmas shopping online are 8% more likely to spend more than others, and almost 30% do all their Christmas shopping more than two months in advance, according to a new study from Videology.

Monday night saw the Beeb offer up a double helping of horror as Ripper Street and The Choir: Sing While You Work both went out at 9pm – with Gareth Malone’s man beard out-terrifying anything the period slasher drama had to offer.

As Google takes steps towards running a fully-subscribed search service, it can only be to the detriment of advertisers says Jon Baron, CEO of TagMan.

9.5 million viewers tuned in to learn that Lady Mary’s epic bout of suitor-juggling looked set to be dragged out for another series at least, easily securing the 9pm slot with an audience share of 39%.