The UK’s soaps ruled the airwaves on Monday as a fresh batch of over the top drama grabbed last night’s top four spots.
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YouTube has announced plans to help advertisers create video content, but advertisers should be wary, says Dominic Mills – the online video giant is needlessly butting into their territory and we should expect a backlash.
With most of the country enjoying unseasonal good weather on Saturday, the BBC attempted to lure in audiences with bite sized helpings of Glastonbury and Wimbledon 2013 but they just weren’t biting.
From BP to Barclays, British brands are seeing a huge global prominence says Anastasia A. Kourovskaia, vice-president, Millward Brown Optimor. How are they doing it?
Listen to Freesat’s Emma Scott, Decipher’s Nigel Walley and Channel 4’s creative lead, David Amodio, discuss the future of iPlayer, Freesat’s new app and whether ITV’s new ad-free ITV Player will prove a success…
New VisualDNA platform analyses site traffic and matches it to a database of millions of ‘quizzed users’, ultimately building a ‘richly detailed’ profile of who is visiting a website and the motivation behind it.
A recent world-wide report has shed light on a new breed of news lover – and they’re young, tech-savy and obsessed with filling their dead time with a quick news fix. So who are they and what makes them tick? Newsworks’ CEO Rufus Olins takes a look…
A brand new series from ITV managed to capture the biggest audience in last night’s 9pm slot, proving that an hour of famous people crying always translates to TV gold.
One of many challenges faced by traditional publishers embracing the multimedia world involves online video. How can they successfully incorporate video content in their digital offering, generate meaningful volume and effectively drive revenues, without damaging the user experience? Mark Davey InSkin Media’s Director of Publisher Services, Europe, investigates.
The first full week of summer kicked off with a nostalgic nod to our Cilla as ITV saw fit to meddle in people’s personal lives and churn it into quality prime time entertainment.