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Even though the series has past the halfway point, the uninspired recurrent format of Long Lost Family hasn’t done anything to dampen its popularity.

Ye olden day shagathon, The White Queen (9pm) reached the half-way point, building itself up for its very epic climax in five weeks’ time. BBC One’s white knight of Sunday evening strode in on its HD horse, pulling in 3.6 million viewers into its web of political deviance and plethora of characters.

The latest ABC figures show that the Daily, Free and Sunday markets were all down overall, both period on period and year on year, with the biggest PoP change belonging to the Sunday Post (5.1%).

Perhaps due to the weather, Thursday’s soaps were dealt a harsh blow by the God of popularity. The first episode of Emmerdale brought in a surprisingly small audience of 5.4 million viewers and – unusually for a double bill – the second visit to the Dales upped the ante with 5.5 million viewers and a 29% share.

From MySpace to Friends Reunited, why do so many media giants fail completely when they buy up social media companies? Media Native’s David Brennan has done his homework and now has the answer…

Sky walk away with the some of the biggest stories of the opening weekend and will show 43 live Premier League matches by 1 December compared with BT’s 12.

Last night’s midweek television saw the final five hopefuls of The Apprentice (BBC One, 9pm) face the ultimate challenge so far as they were tasked with not having some kind of mental breakdown on camera.

Route’s managing director, James Whitmore, examines how technological innovations in the way we communicate have evolved throughout history, from an Edwardian Royal Mail to today’s Google Glass – and asks how much, in this digital age, has really changed at all.

After a series of high-profile flops, this week sees the death – or at least the deep-freeze – of 3DTV made official. So what does this mean for the media industry? Raymond Snoddy looks at the impact for everyone, from broadcasters to TV manufacturers.

Last night’s top shelf TV brought a change of heart for brooding man-mountain Luther (BBC One, 9pm) as the haunted cop attempted to get his love on in the second episode of the third series.