In the second of our series looking at the future of Britain, OMD UK’s insights director Chris Worrell explains how, in ‘Creative Britain’, brands need to think quickly and nimbly – because if they don’t, a tech empowered, entrepreneurial minded public will build a product that meets their needs themselves.
Showing 1191-1200 of 3,636
More Home Page Newsline Items articles
After both the BBC and ESPN put their 3D development on ice – citing a lack of consumer appetite for the technology – Richard Marks, director of Research the Media, asks how do we research what people will actually do as opposed to what they think they want?
After Wimbledon helped the weekend’s TV audiences reach the dreamy heights of yesteryear, Monday saw summer audiences crash back down to reality.
If an agency wants to get famous and secure the opportunity to produce great work in a win-win scenario, then there is a very particular client that many would never touch with a bargepole – but for the right agency it’s a gift horse not to be spurned says Dominic Mills
Digital Cinema Media’s CEO Simon Rees shares his thoughts on the challenges of connecting with today’s increasingly connected consumer – and tells us a bit more about the new mobile app currently trialing in ODEON cinemas…
New research from Newsworks and Kantar Media divides the UK population into distinct categories and reveals insights into consumer attitudes to technology, the devices they own, purchase journeys and media consumption.
ITV’s usually reliable teatime soap Emmerdale was on the receiving end of a grand slam (correct sporting terminology, right?) as the tail end of Wimbledon 2013 (BBC One, 1:45pm) managed to grab the public’s interest.
Brands should forget chasing likes and followers and instead start with the consumer, says Mindshare’s head of creation Laura Scanlon. The future is marked for the brands that can create ideas routed in real human understanding; that can close a pain gap or enhance a love to ultimately make our lives better, happier and easier.
As News Corp starts its new life as a separate company, Raymond Snoddy examines the impact the split will have – and asks if the media mogul has one last fight in him as he continues his love affair with newspapers.
It may be the height of the dreaded summer scheduling drought but that didn’t stop the BBC from treating viewers to the return of at least one highly anticipated programme last night.