More Home Page Newsline Items articles

In the third of our series looking at the future of Britain, OMD’s insights director Chris Worrell explores how the recession has changed the way people research and buy products. Get ready to sell to a much savvier consumer.

Channel 5 witnessed a pretty impressive above average start to the week with their late night line-up yesterday as a modest but consistent ratings draw came to a close and the latest buzz-producing American import was ushered in.

We’re a long way off a Minority Report-style future of perfectly targeted outdoor ads says Dominic Mills – and that future looks even further away after the plug was pulled last week on what could have been a very interesting experiment…

Today’s ABC release, for the January to June 2013 period, charts the continuing downward trend for the consumer magazine print market, with just a few exceptions.

All of the country’s three most popular soaps were out in force last night and –unsurprisingly – took Thursday’s top four spots. First up was Emmerdale (ITV, 7pm & 8pm) which had to deal with the cheery matter of murder victim Gennie’s burial.

The launch of the iPad, and later Apple’s Newsstand, marked the beginning of a rare period of tech-fueled optimism for the magazine industry – but after some high-profile flops, was this misguided? Peter Houston, founder of Flipping Pages Media, finds out.

The openness of the Smart TV platform and the ease with which apps can be created is presenting new opportunities for newsbrands – but is there a genuine future for TV text news? Dan Brilot, Media Consulting Director at YouGov finds out.

Scientifically proven by a team of experts to be simply the worst day of the week, Tuesday received an ITV-administered shot of excitement as the broadcaster chose to fill its hour long prime time slot with slow-motion shots of dogs running and jumping with long jets of saliva flying everywhere on The Secret Life of Dogs (ITV, 9pm).

It’s silly season and news is drying up – so it’s a good job Research the Media’s Richard Marks is on hand to share his top ten ways to derive whatever meaning you like from figures that should really be telling a different story.

Once again ITV saw a chance to capture Monday’s already physically and emotionally fraught audiences and beat them into gentle submission with the manipulative and contrived hit show Long Lost Family (9pm).