July saw 12.3 million viewers tune in to the Wimbledon Men’s Final to see Murray’s historic win, as the birth of a future king sparked a news battle between ITV and the BBC – one of the rare occasions when the commercial channel came out on top.
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In contrast to June’s figures, commercial television channels in July saw an overall rise in yearly revenues, with Total Terrestrial up 12.1% to £145,200,000.
It was a clash of the grim and gritty later on as ITV’s third series premier of Vera (8pm) went head to head with BBC One’s new four part drama What Remains (9pm). The ITV show staring Brenda Blethyn as yet another maverick detective did get a head start on its two hour investigation.
New TV viewing figures from Thinkbox for the first half of 2013 show how people’s television habits are changing as on-demand TV viewing becomes a more established part of people’s lives.
5.9 million viewers tuned in at 8pm to see Paddy and Rhona’s marriage go supernova, resulting in a 33% share. As expected, the second episode of Emmerdale was down slightly, with the audience falling to 5.8 million viewers.
Is there a way for brands to optimise marketing spend with accurate data-led targeting, whilst allowing publishers to maintain the value of their premium inventory? ‘Emotive data’ – capturing a person’s personality, attitudes and motivations – could be the answer says VisualDNA’s Ian Woolley.
David Platt’s continuing trouble in Coronation Street (7:30pm) provided ITV with Wednesday’s biggest audience with a single outing for the Weatherfield drama.
After a number of tragic cases of social media misuse hitting the headlines, GfK’s Colin Strong looks at new research that sheds light on how young people engage online – and offers advice to brands so they can help operate responsibly.
It would be heart warming, says Raymond Snoddy, if local TV were to establish itself and outlive the period of Government-imposed subsidy that will kick-start it. But to do so it will have to confront and overcome a number of harsh challenges.
Tuesday night heralded the return of BBC Two’s great hope as another round of determined yet bumbling contestants entered the quaint white tent of horror for The Great British Bake Off.