As Omnicom and Publicis announce a merger that will create the world’s largest marketing and advertising powerhouse, Dominic Mills asks why neither party seems to be able to provide a decent rationale for such a move – and concludes other forces are at work…
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Last night soap fans were treated to yet another ruthless and brutal pre-watershed murder in what surely must be the Dales’ most hazardous village. Yes, that’s right – Cameron, Emmerdale’s most prolific mentalist yet, was at it again.
AD2ONE’s group managing director Julian Miall takes a look at digital advertising and explains why there is no ‘one size fits all’ approach when it comes to this industry…
Last night’s telly fun saw the return of an old favourite as the original ‘let’s make celebrities cry’ programme and guaranteed ratings draw, Who Do You Think You Are? (BBC One, 9pm) came back for a tenth series.
Although it was a bit of a limp night all round, the last thing EastEnders needed was a face-off with Emmerdale.
Pierre Chappaz, CEO and co-founder of Ebuzzing says that distribution is the queen of content – and argues that there are three phases of distribution if videos are to become viral sensations…
A brand new week saw the arrival of a brand new Royal which resulted in some serious coverage yesterday – unfortunately television audiences weren’t flocking to their screens to grab an exciting look at the exterior of a building.
The ‘New Generations and the Future of Radio’ report shows that while more than four in ten use DAB radios, 64% still use AM/FM radios to tune in.
If you didn’t think the ninth series of Lord Sugar’s bloated interview process was dragged out long enough already then you’ll be happy to know that last night’s finale was a feature-length tale of nerves, confidence and the inevitable tears.Refreshingly, the past few series of The Apprentice (BBC One, 8pm) have dropped the excruciating charade… Continue reading TV Overnights: 6.1 million viewers watch Lord Sugar opt for cosmetic surgery to get his woman
Fans of Luther’s brand of near-comic violence and ghastly murders weren’t really affected by the heat as the audience only fell by a small amount week on week.