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Millward Brown’s AdReaction study is the first in the world to reveal the use, behaviour and receptivity to advertising of multi-screen users.

Saturday saw rugby fans bid farewell to a sporting legend as Brian O’Driscoll played his final international rugby match, securing a peak audience of 6.2 million.

In our new multi-screen world, TV remains unseated from its advertising throne – in part because brand marketers are struggling to find the right strategies to reach the new “connected consumer”, industry heard on Wednesday.

Thursday brought a suspiciously quiet night for UK television audiences, with the biggest show of the day being watched by less than 6 million people.

Three out of the four big pay TV suppliers in the UK are neglecting to provide enough innovation to develop addressable advertising systems, an industry expert has warned.

“The Connies”, back for their second year, saw Carat dominate the proceedings for its work on Very.co.uk – taking both the Grand Prix prize as well as the trophy for the Most Creative Campaign.

At the annual Connected Consumer Conference on Wednesday, industry was told that the reality of TV consumption is not online, but in live broadcasting.

From holidays to insurance, newsbrands have always sold readers more than just news – but are The Times and The Sunday Times right to offer wealth management – and can they make it work? By Raymond Snoddy.

The emergence of Twitter has not been a nail in the coffin for newsbrands, says David Brennan – in fact, the whole is greater than the sum of the parts and the news eco-system has been greatly enhanced…

The BBC’s on-demand platform, iPlayer, has relaunched today after being rebuilt “from the ground up” to ensure it is fit for the future, the Corporation has announced.