More Home Page Newsline Items articles

It seems everybody is talking about content marketing, and for ISBA’s Bob Wootton, it surfaces two big questions: what is it, and; how should it best be undertaken?

Torin Douglas speaks with Paul Davies, director of marketing at Microsoft, about digital strategies – and teaming up with Edgar Wright, director of Shaun of the Dead, to help brush off the ‘tired uncle’ look of Internet Explorer.

TV ad revenues hit an all-time high last year and the medium is attracting hundreds of new brands – which is pretty staggering given the plethora of choice available to advertisers these days, writes Dominic Mills.

There was more Six Nations Rugby on Sunday at 2:30pm to help blow the cobwebs off, as England comfortably beat Wales, netting an impressive 4.7 million viewers and a 36% share.

The Guardian and the ‘i‘ record small year-on-year increases in the latest ABC figures, as the Sun’s monthly figures slide -7.4%.

Last night ITV allowed viewers to take a literal stroll down memory lane as the cast and crew commemorated one of the UK’s most famous television studios in Coronation Street: A Moving Story (9pm).

After seven years, five series and a truck-load of Sports Relief/Christmas specials, Wednesday night saw Outnumbered’s Brockman household close its door to the TV nation for the very last time.

News UK’s Mike Darcey has criticised the Guardian for giving its content away for free online whilst upping print prices – but his views have been branded as out of touch with the spirit of “openness” that defines the digital age.

At 9pm Kris Marshall celebrated the fact he survived his whole first series of Death in Paradise (BBC One) without becoming one of the victims.

A YouGov study, commissioned by Newsworks, has revealed new insights into how users interact and ‘trust’ newsbrands on the popular social network.