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Not only were viewers treated to the usual double helping of Emmerdale on ITV but fans of downtrodden ‘everyday’ East End folk were also presented with two cheery episodes revolving around the funeral of a heroin addict.

Carat’s latest forecast shows global advertising revenues accelerating by 4.8% this year to $551 billion – predicting global ad spend in 2015 to continue on an upward trend with 5% year on year growth.

Jonathan Creek, Top Gear and the Six Nations rugby all proved to be big hits in February’s TV calendar.

Last night saw Brooks and Hawkins uncover the body of a dead policeman a car at the bottom of the Thames that was somehow connected to the Brixton riots – so someone’s doing a bang-up job at localisation, then.

Last night The Great British Sewing Bee (BBC Two) defied its own limited expectations as it was propelled from its usual safe and cosy post-teatime 8pm slot, all the way up to the dizzying heights of prime time.

Ten years ago some media bigwigs produced a book predicting what British TV would look like in 2014. Dusting down the pages this week, Raymond Snoddy notices some gaping holes, a few direct hits and a strange little surprise…

Monday night saw recently-cancelled Silk’s (BBC One, 9pm) once-healthy audience continue to slowly erode as the legal drama struggled to keep up with ITV’s latest drama offering.

Media research should ditch paper questionnaires and move wholly online, according to Nick Hiddleston, Worldwide Research Director, ZenithOptimedia – but others argue the idea has “significant pitfalls”.

February was a good month for commercial television channels, with just ITV Breakfast seeing a very small decline in revenue.

Unilever says it sees engaging with tech start-ups as the future of marketing – and is now backing seven new ventures in the UK and pairing them with its brands. Is this the start of something big? Dominic Mills finds out.