The possibilities might be many, but if out-of-home is serious about digital, it needs to invest in a more geographically consistent infrastructure, says Kinetic UK’s CEO, Stuart Taylor.
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Clients are more interested than ever before in having a single, easily identifiable agency throat to choke if it all goes wrong, says Dominic Mills – and it’s throwing up questions over the way agencies are structured.
The annual Connected Consumer Conference will take place on 11 and 12 March – an unmissable two-day event covering technology, research and innovation in the connected world.
Total Satellite was up a huge 48% on December – while Channel 4, which saw only a slight increase in December, reported a lift of almost 30% to secure over £42 million – almost £10 million more than January 2013.
The Independent looks to boost its digital offering with a free app that combines a mixture of newspaper design with digital interactivity.
If Mike Luckwell thinks it’s worth the effort to try to save Reader’s Digest from an apparently inevitable extinction, it would be best to pay attention – but can he really make a profit from the ‘frisky over 50s’?
Richard Marks of Research The Media argues that Facebook’s ‘Watching with Friends’ report on social TV is long overdue – highlighting that, like television itself, Social TV is a multi-platform phenomenon.
Is using social media during the TV break a good thing for advertising, or merely a competitive distraction? Media Native’s David Brennan looks at some compelling new evidence…
TV accounted for 98.5% of total viewing in 2013, with the average person watching almost four hours of programming a day, according to new research from Thinkbox and BARB.
Has Dominic Mills gone soft? Advertisers branding their charity, environmental or Big Society credentials used to enrage him, but the latest Innocent campaign has made him change his tune. What’s going on?