More Home Page Newsline Items articles

Despite all the talk of engaging multi-screening consumers, the biggest marketing opportunity is targeting those that use different screens at different times exclusively, says Millward Brown’s Martin Ash.

At long last, last night’s TV schedule brought some swift, sweet retribution for long-suffering fans of Game of Thrones (Sky Atlantic, 9pm) as the balance of power was finally and ferociously shifted in the ‘good guys’ favour.

British Airways’ High Life magazine has achieved something incredible with a feature on Benedict Cumberbatch – and although at heart this is about good old content marketing, this time there’s a thoroughly contemporary twist…

The past weekend saw four of the most talented people the country has to offer once again join forces to save Saturday night TV and bestow their humble judgement on the masses of the great unwashed clamouring to be on TV.

Following an increase in its print run earlier this year, the London Evening Standard is the only title to record any yearly growth in circulation, according to March’s ABC figures.

Emmerdale (ITV) treated viewers to a double helping as Donna Windsor returned to the tempestuous small town to drop a bombshell or two (metaphorically speaking – it’s not quite turned into Hollyoaks just yet).

7.2 million viewers and a 35% share tuned in to see the café waitress contemplate sleeping with sleazy builder Pat Phelan, easily securing Wednesday’s number one slot.

Things were getting a little more drastic over on Channel 4 as the second episode of expensive historical epic, New Worlds (9pm) slipped even further than last week’s fairly deflated debut.

Last night Game of Thrones (Sky Atlantic, 9pm) burst back onto UK screens in the usual cacophony of gore, intrigue and bare bum cheeks.

Sunday brought a whole new barrel of tricks with the agricultural anarchy of Countryfile bagging Saturday and Sunday’s biggest average audience.