Apple has secured $60 million of advertising for the iPhone 4G launch via its new iAd mobile ad network.
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Almost 6 million British adults intend to watch more World Cup TV coverage this time around than they did during the 2006 tournament, according to new research.
ITV1’s new hard-hitting drama Father & Son secured the 9pm to 10pm top spot with a high of 5.6 million peak viewers last night.
According to new figures from Magna, global online advertising will rise by 12.4% in constant currency terms during 2010, to $61 billion dollars.
Apple’s chief executive Steve Jobs is set to unveil the latest fourth-generation iPhone at the company’s Worldwide Developer Conference in San Francisco later today.
The COI review which saw i-level lose the government’s digital media account “was not just about getting cheaper prices”, Mark Cross, communications planning officer at the COI, told delegates at last week’s Media Playground 2010.
ITV1’s Britain’s Got Talent final attracted an impressive high of more than 13 million viewers and a 52.1% average audience share on Saturday night.
New research reveals that during February to the end of April 2010, 31.1% of US mobile subscribers used mobile web browsers in an average month, up 2.5 percentage points on the previous three month period.
Condé Nast Traveller has launched a series of iPhone app city guides in a bid to tap in to the UK mobile market.
Marketers at FIFA partners across the world will be hoping to leverage their sponsorship investment when the World Cup kicks off in South Africa on Friday 11th June.
