Speakers at today’s Social Media World Forum at London Olympia urged marketers to take an integrated and customer-focussed approach to social media marketing.
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Google is delaying the UK launch of its Nexus One mobile phone until mid-April.
Ofcom has handed the BBC the Freeview HD TV slot it was reserving for Five, after the RTL owned broadcaster was unable to resolve “key issues” relating to its application.
The growth of Channel 4’s non-public service broadcasting (PSB) activities could increase its market impact significantly, according to a report from MPs.
Guardian Media Group is preparing to write down its investment in Emap by between £100 million and £200 million, according to a report in the Sunday Times.
Reader’s Digest UK has received nine bids from potential buyers, according to the company’s administrators Moore Stephens.
More than one third of marketers already conduct some type of mobile marketing, with mobile websites and apps proving to be an equal draw to text messaging.
Clear Channel Outdoor has reported a $30.4 million fall in UK revenues for 2009.
Unanimis is partnering with Alenty to offer a new tool measuring online advertising visibility and engagement, reports the IAB.
Soccer fans are in for a treat this summer, with ITV launching an ITV1 HD channel on Virgin Media and Sky in April, meaning that almost all World Cup games will be viewable in high definition.