US figures from Nielsen show that Twitter and Facebook have both recorded large year on year growth in unique users.
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News International’s head of insight Stuart MacDonald was quick to defend the National Readership Survey at MediaTel Group’s Future of Media Research seminar last week, saying it has “a critical role to play in the industry today”.
UKOM has arrived to clean up the last Wild West: online. But delegates at Friday’s MediaTel Group seminar on the ‘Future of Media Research’ wanted to know just how successful were its first 100 days.
With the latest BARB figures showing viewing of broadcast TV is on the up, the next challenge facing the measurement service is picking up viewing via PCs and laptops, IPA research director Lynne Robinson told delegates at Friday’s MediaTel Group seminar on the ‘Future of Media Research’.
TouchPoints, the IPA’s multi-media study, gets the “thumbs up” from panellists at the MediaTel Group Future of Media Research seminar on Friday.
People are the key to getting the best results from media research, according to the panellists at MediaTel Group’s Future of Media Research seminar in London this morning.
Election day fever translated into big viewing figures for BBC One’s coverage last night, with the channel’s Election Night 2010 picking up a peak of 5.8 million viewers (a 29.4% share of the audience) between 10pm and midnight.
New ABI Research data shows that consumers downloaded some 2.4 billion smartphone applications from app stores in 2009.
ITV’s ad revenues were up 8% in the first quarter of 2010 and are forecast to rise 22% in Q2, according to the company’s interim management statement.
RTL has reported a 7% rise in revenue for the first quarter of the year, in part due to a strong performance by Channel Five.
