Ellen Brush, managing director of Axon Publishing, has been elected the new chairwoman of the Association of Publishing Agencies (APA), which became independent of the PPA in January.
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It found that the share of smartphones as a proportion of overall device sales has increased to 29% for phone purchasers in the last six months, with 45% of respondents to a Nielsen survey indicating that their next device will be a smartphone.
CBS Outdoor has retained the five-year contract to manage the advertising on Go-Ahead Group buses in the UK.
Ofcom has launched a consultation on television advertising rules governing whether public service broadcasters (PSBs) must sell all of their available advertising airtime.
A US study by the The Network Advertising Initiative (NAI) has found that behaviourally targeted ads are more than twice as effective and valuable as non-targeted online ads.
Carat has upgraded its UK and global adspend forecasts, predicting 2.9% growth in the UK this year, up from 1.4% forecast in October, with growth of 4.2% expected in 2011.
A House of Lords committee has warned that a lack of understanding about the 2015 radio digital switchover could lead to a “major public reaction”.
A quarter of children aged 8-12 who use the internet at home say they have a profile on Facebook, Bebo or MySpace, despite these sites having a minimum user age of 13, according to new research from Ofcom.
Project Canvas has announced plans to stop taking on new partners after April 23.
New UK focused research has found that video and display advertising are effective at “driving significant uplift in site visitation and advertiser search queries, even in the face of minimal clicks on ads”.