GroupM has revised its 2010 adspend forecast up from zero growth in December to +4%.
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BSkyB has bought Virgin Media TV for £160 million, in a deal which will see Sky pay £105 million in cash on completion, with the remainder paid following completion of the regulatory process.
TalkSPORT has won the exclusive UK radio rights to broadcast the Rugby World Cup 2011.
ITV has appointed former GCap CEO Fru Hazlitt to the newly created role of managing director of commercial and online.
Brands need to understand what their objectives are and what motivates their audience to utilise social media platforms, according to the Social Media and Gaming panel at this year’s Media Playground event.
Five year forecasts for the television industry…
“Google TV… it’s a cool thing”, said YouTube’s Anna Bateson at MediaTel Group’s Media Playground 2010 event today.
Connected-TV is “going to be the most interesting thing to happen in the UK [TV] market,” according to the Broadcast in a multi-platform world panellists at MediaTel Group’s Media Playground 2010 event today.
“Things are looking very good for SeeSaw”, claims Ben Williams, head of advertising at the video-on-demand service.
“Is Google the beast” when it comes to collecting data, asked the BBC’s Torin Douglas at this morning’s Targeting Technology seminar.