“Publishers need to understand and respect the quality of their data… as an industry, data is not valued enough,” argues Paul Frampton, managing director, Media Contacts & MPG, at MediaTel Group’s Media Playground 2010 event in London today.
Showing 12921-12930 of 54,692
More Industry News articles
“At what extent can we have paywalls but not have privacy walls?” asks John Snyder, CEO of Grapeshot at Media Playground’s Targeting Technology seminar today.
“Parties failed to utilise digital channels during the General Election campaign,” despite the success of Obama’s recent online campaign in the US, according to Lisa Rokny at Media Playground’s Big Digital Debate.
The Big Debate on i-level – is “everybody going for the big agencies at the expense of specialist expertise?” asked the BBC’s Torin Douglas at Media Playground 2010.
Apple and Google are setting the standard, which can only be a positive thing for mobile advertising moving forward, says Nikki Mendonça at MediaTel Group’s Media Playground 2010 event in London today.
“Mobile internet will surpass desktop internet within the next 5 years,” predicts Nikki Mendonça, president, EMEA, OMD, at MediaTel Group’s Media Playground 2010.
Brands have stopped asking “why” they should work with mobile, and have started asking “how?”, according to the Mobile Advertising panel at MediaTel Group’s Media Playground 2010 event in London today.
New figures from the Interactive Advertising Bureau Europe reveal that online advertising growth hit 4.5% last year, significantly less than the 20% growth recorded in 2008.
ITV1’s week-long line-up of live Britain’s Got Talent shows and special late-night Corrie episodes secured the prime time ratings once again last night.
In our latest Research Focus report, Future Foundation explores the increasingly blurred boundaries between what’s mine and what’s yours when it comes to online privacy…