Europeans exposed to online ad campaigns are 72% more likely to visit an advertiser’s website than users who are not exposed to the campaigns, according to new research from comScore.
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Tickets for MediaTel Group’s ‘Future of Media Research’ seminar are available for just £99 until the beginning of April.
The BBC Trust is set to review BBC Radio 3, Radio 4 and digital station Radio 7 later this year.
The mobile retail market is expected to exceed $12 billion by 2014, driven by increasing smartphone use.
ITV1’s Live UEFA Champions League coverage secured the highest ratings during last night’s prime time slot with more than 8.7 million peak viewers.
Pre-tax profits have fallen 56% at regional publisher Johnston Press, to £43 million.
| TGI
Top executives (Chairman, CEO, MD, Deputy MD) can be an elusive target for advertisers due to their busy work schedule and travel commitments. Data from the Premier TGI survey of AB adults can help marketers reach this valuable group.
Almost 29% of US mobile subscribers went online via their mobile phones in an average month during the November to January 2009 period, according to new research from comScore.
RTL has been forced to write down the value of Channel Five by more than half following losses of €41 million (£37 million) in 2009.
Nearly all US consumers (97%) now use online media when researching products or services in their local area, according to an ongoing consumer tracking study from BIA/Kelsey.