More Industry News articles

ITV is set to relaunch its online offer for advertisers and agencies in a bid to highlight its range of content.The commercial broadcaster’s B2B website features a marketing tool for buyers, which helps to select programmes for individual client campaigns, as well as research that highlights ITV’s cross-platform advertising opportunities.ITV’s director of commercial marketing, Julia… Continue reading ITV revamps its online offer for advertisers

The BBC is currently in the process of testing a new audience measurement tool, which takes into account timeshifted and online viewing.The corporation’s Cross Media Insight system has been dubbed as “pretty special” by a BBC source as it includes cross-platform data, including iPlayer figures, red-button, mobile access, recorded programmes and viewings via third-party sites… Continue reading BBC develops new cross-platform audience measurement system

New Nielsen data reveals that 2.5 million American households – 2.2% of the US television market – are unable to receive digital TV broadcasts since last week’s analogue switchoff.The markets with the most unready households tend to be in the Western United States, where cable penetration is lower, said Nielsen.Also, some viewers in border states… Continue reading America turns off analogue TV signal – millions still not switched

New US research has found that games consoles are the most used devices for bringing web video to the TV and will remain so through 2013.The research, from In-Stat, predicts that by 2013 over 10.7 million consoles will be used as web-to-TV mediation devices in the US.US revenue from web-to-TV streaming services will grow to… Continue reading Games consoles top choice in US for streaming TV

Mobile advertising revenues in the US and Canada are forecast to grow from $208 million in 2009 to approximately $1.5 billion by 2013, according to a new Parks Associates report. Parks Associates estimates there were 62 million smartphone users in North America in 2008, with user penetration to reach 239 million in 2013. It projects… Continue reading Mobile ad revenues in US and Canada to hit $1.5bn by 2013

MTV is set to rebrand its MTV One channels as MTV and MTV+ from July 1 as part of a wider overhaul of the brand.MTV One, which features programmes including Kerry Katona: What’s the Problem?, The Hills and My Super Sweet 16, was originally rebranded from MTV in 2007 with its time-shifted sister channel MTV… Continue reading MTV to rebrand MTV One and MTV One+

ITV1’s new two-part documentary series looking at the stories of British expats now living in Spain knocked BBC One’s Occupation off the top spot last night with 4.3 million peak viewers.Spain: Paradise Lost pulled in 4.2 million average viewers and a 19.7% audience share during the all-important 9pm to 10pm peak-hour, while BBC One’s new… Continue reading Overnights: ITV1’s new real-life documentary pipped BBC One’s war drama

Steve Orchard’s new commercial radio company has acquired five Midlands radio stations from the independent regional media firm CN Group.Quidem, a new local radio company that was set up by Orchard and Wendy Pallot following Orchard’s departure from GCap Media in January last year, bought the Touch Radio portfolio from CN Group for an undisclosed… Continue reading Quidem acquires five radio stations

Five has partnered with online video platform Brightcove to allow viewers to embed episodes of Five shows on their websites, social networks and blogs.Partner websites and Five’s own online properties, such as Five.tv, will be the first websites to benefit from the deal, with third-party websites and consumers following later this year.Paul Thornton-Jones, Five’s digital… Continue reading Five to allow viewers to embed shows on websites

BBC One’s new war drama starring James Nesbitt started with a bang last night, securing a high of 4.4 million viewers during the all-important 9pm to 10pm peak slot.The first episode in the three-part drama, Occupation, about the lives of three friends and soldiers during the British forces’ five-year occupation of Iraq and its aftermath,… Continue reading Overnights: BBC One’s new war drama kicks-off with a bang