The Internet Advertising Bureau has announced plans to establish a Game Advertising Council to educate marketers and ease adoption of advertising in and around video games.The IAB said the creation of the group has been driven by requests from the marketplace, IAB members and advertisers. It follows the launch of the IAB US Game Council… Continue reading IAB to create Game Advertising Council
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Ofcom has announced plans to introduce a ‘wholesale must-offer’ obligation that will force Sky to make its premium channels available to other broadcasters.The regulator’s consultation document, which was published today after Ofcom’s investigation in to the pay TV market, aims to address concerns over the restricted distribution of premium sports and film channels operated by… Continue reading Ofcom forces Sky to share premium channel content
New data from comScore shows that Americans conducted 14.3 billion searches at the five core search engines in May 2009. Nearly two-thirds (65%) of searches were performed on Google, 20% on Yahoo and 8.2% on Microsoft Sites. Though the total number of searches was down 3.8% over April 2009, said comScore, Google’s share of searches… Continue reading 14.3 billion US searches conducted on core search engines in May
Steve Ballmer, Microsoft CEO, has said that all content will be digital within 10 years.Speaking at the Cannes Lions Festival, Ballmer said that traditional media such as print have been slow to adapt to the modern world.“There won’t be newspapers, magazines and TV programs. There won’t be personal, social communications offline and separate. In 10… Continue reading Microsoft CEO: All content to be digital within 10 years
Over half of ITV’s bondholders have accepted a bond exchange offer to help reduce the commercial broadcaster’s £730 million debt.The offer will see ITV bondholders exchange their original bonds for a mixture of cash and new bonds, which will mature at a later date, according to reports.ITV confirmed that bondholders with 54% stake of the… Continue reading ITV bondholders accept exchange offer
Tim Brooks, managing director of Guardian News & Media, has been confirmed as a panellist at MediaTel Group’s ‘Future of National Newspapers’ seminar on 16 July.Tickets for the event are available for just £99 for those who book by 6 July. To get your ticket, just enter this discount code: EARLY-8ZUR5 at the MediaTel Group… Continue reading GNM MD confirmed as panellist at ‘Future of National Newspapers’ seminar
The average US adult has nearly doubled their daily use of the internet as the average US adult spent 2.1 hours per day online in 2006, compared to 3.8 hours in 2008, according to a recent report by The Media Audit. The internet now represents 32.5% of the typical “media day” for all US adults… Continue reading Average US adult doubles daily internet use
Five has launched a website dedicated to television soap operas called Holy Soap, featuring news and gossip about its own and other channel’s soaps.The site is the new official online home of Five’s Australian soaps Neighbours and Home & Away, replacing the two programmes’ previous stand alone sites.It will also contain comprehensive news and gossip… Continue reading Five launches soap website
BBC One’s new two-part documentary Famous, Rich and Homeless picked up the highest ratings during the important 9pm and 10pm slot last night with over 5.3 million peak viewers.More than 4.7 million average viewers tuned in to see editor-in-chief of the Big Issue John Bird and a group of celebrities, including Annabel Croft and Rosie… Continue reading Overnights: BBC One’s new documentary steals the limelight
Pink Paper is to cease publishing its fortnightly print edition and become an online-only free title.The gay and lesbian title, which originally launched in 1987 and relaunched in 2005 under Millivres Prowler, will be suspended from the end of the month.However, the plans are not expected to result in any redundancies at the publisher.MPG said… Continue reading Pink Paper cancels print edition
