More Industry News articles

ITV1 was on the ball last night, with its coverage of England’s football World Cup qualifier bagging a peak of 9.2 million viewers – a 40% share of the audience.Playing an Andorra team ranked 196 in the world, England managed to rack up a convincing 6-0 victory. The coverage had an average of eight million… Continue reading Overnights: 9.2m watch England victory

Universal Pictures is launching a new green button ad campaign for its film Public Enemies, with Johnny Depp.The campaign will feature on Sky’s new green button service from June 17, according to reports.Green-button advertising allows brands to offer long-form ad content, lasting up to two hours, which viewers can book into their Sky Guide or… Continue reading Universal launching green button ad campaign

Five could launch HD services on digital terrestrial television (DTT) from 2010 after Ofcom provisionally reserved capacity for the broadcaster.The decision to award the HD licence is subject to Five resolving certain key criteria related to its application by 31 December 2009, said Ofcom.Five said in its application that it will initially simulcast its main… Continue reading Five could launch DTT HD services by 2010

All Odeon cinemas will be equipped with Bluetooth over the next two months, after Digital Cinema Media appointed mobile marketing agency Bluepod Media to provide the technology.The move follows the publication of research which found that 65% of 15-24 year old cinema goers would download content to their phone, reports New Media Age.DCM expects to… Continue reading Odeon cinemas to get Bluetooth technology

Alexander Lebedev, Russian oligarch owner of the London Evening Standard is understood to be in talks to acquire the Independent and Independent on Sunday.Senior executives from Independent News & Media (IN&M) have been in discussions with Lebedev’s representatives over a possible sale, with one source claiming that a nominal offer for both titles has already… Continue reading Evening Standard owner in talks to buy Independent titles

Publicis’ chairman and chief executive Maurice Levy predicts an upturn in advertising spend in the second half of 2009.Speaking at Publicis’ annual general meeting yesterday, Levy said the ad spend decline is almost “over” and the market should pick up in the second half of the year, after a difficult Q2.“The fall of advertising expenditures… Continue reading Publicis chief forecasts increase in ad spend

One in five adults who do not have the internet at home are likely to sign up in the next six months, according to new Ofcom research. The research looks at why 30% of UK adults do not have the internet at home and the barriers that prevent them from taking it up in the… Continue reading 1 in 5 adults without internet access likely to sign up in next six months

One in five adults who do not have the internet at home are likely to sign up in the next six months, according to new Ofcom research.The research looks at why 30% of UK adults do not have the internet at home and the barriers that prevent them from taking it up in the future.Those… Continue reading 1 in 5 adults without internet access likely to sign up in next six months

Phorm hopes to secure £15 million in order to continue its behavioural targeting operations in the UK and South Korea.The company plans to sell a 19.4% stake through a new share offering in a bid to raise the capital needed to continue trialling its controversial technology with BT, TalkTalk and Virgin Media.So far, Phorm has… Continue reading Phorm aims to raise £15m to continue trials

Channel 4 and Clear Channel have both developed new ad packages in a bid to encourage advertisers to capitalise on the summer sun.Clear Channel has set up five ad packages, which include a client bonus if temperatures reach more than 30° in the expected hot weather this summer.As part of the outdoor firm’s summer packs,… Continue reading C4 and Clear Channel unveil new hot ad packages