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Social Media has generated “incredible revenues” over the past few years and these can only get better, according to David Pugh-Jones, brand strategist at Microsoft Advertising.Speaking at this morning’s Media Playground conference in London, Pugh-Jones said: “We’ve seen incredible revenues in social media, which can only get better in years to come.“Advertisers are reaching the… Continue reading Social Media revenues on the up

US internet users viewed 16.8 billion online videos during April, representing a 16% month on month increase, according to comScore data. In April, Google Sites once again ranked as the top US video property with 6.8 billion videos viewed (40.7% online video market share), a 15-percent increase versus March. YouTube.com accounted for more than 99%… Continue reading US internet users view 17bn online videos in April

Lucozade Energy is set to sponsor the upcoming Big Brother series 10 content on YouTube after signing a new deal with Channel 4.The deal will see the sport drink’s branding on Channel 4’s Big Brother YouTube channels, branding on all YouTube Big Brother video watch pages, as well as pre-roll ads on every video on… Continue reading Channel 4 strikes Big Brother 10 sponsorship deal with Lucozade

Social Media is a two-way process for advertisers – putting brand’s messages across to consumers and receiving direct feedback, according Tommi Lehtonen, CEO of Whitevector.Speaking at today’s Media Playground conference in London, Lehtonen said that although social networking is a great way for advertisers to push brands and get key messages across to consumers, advertisers… Continue reading Social Media: The consumer has the power

Google has launched a new version of YouTube which makes the video site accessible on large TVs or computer screens.YouTube XL features simplified navigation and large text, and will run on any browser providing Flash is installed.In addition, as it has a simpler interface, there are no comments, suggested videos or ads.paidContent.org reports that Kuan… Continue reading Google launches YouTube XL for TV

Sky’s green-button service will be launching this week, with Sharwood’s and Warner Bros the first brands to use the service.The service allows Sky+ subscribers to download ads directly to their PVR by pressing the green button on their remote control.Roll out of the on-demand service begins this month across all 50 channels in the Sky… Continue reading Sky’s green button service to launch this week

News International is planning to launch a standalone Sunday Times website with paid-for content.The new website plans, which are still under discussion but are thought to include charging readers for online content, come less than a month after Rupert Murdoch said he wanted to test the pay model on British titles (see Murdoch set to… Continue reading Sunday Times to launch standalone website

On a like-for-like basis, WPP’s global revenues fell 6.7% in the first four months of the year, the company revealed at its AGM in Dublin yesterday.In a trading update delivered by chairman Philip Lader, WPP said that although “economic pressure” is spreading to the UK, the group’s advertising and media investment management businesses had been… Continue reading WPP reveals fall in global revenues

Phorm is set to launch a new Webwise Discover service that aims to personalise users’ website visits by highlighting the content it recognises they are interested in.The behavioural targeting company said the service will be available to users and website administrators in the UK by the end of the year, following a trial of the… Continue reading Phorm launches personalised web browsing service

WPP’s global revenues on a like-for-like basis were down 6.7% in the first four months of the year. In a trading update delivered by chairman Philip Lader at the company’s AGM yesterday, WPP said that although “economic pressure” is spreading to the UK, the group’s advertising and media investment management businesses had been “least affected… Continue reading WPP reports fall in revenue