US adspend was down 14.2% year on year in the first quarter of 2009, to $30.2 billion, according to the latest data from TNS Media Intelligence. This fall follows a 9.2% decline in Q4 2008 as the advertising recession accelerated in the new year. In May, TNS revealed that total US advertising expenditures were down… Continue reading US adspend down 14.2% in Q1 2009
More Industry News articles
For the first time, the entire BBC coverage of the Wimbledon tennis championships will be available in high definition on the BBC HD channel.As well as coverage on BBC One, BBC Two and the BBC HD channel, the championships will be available via live streaming on BBC Online and live text commentaries on its mobile… Continue reading BBC to broadcast 2009 Wimbledon Championships live in HD
BSkyB will next year launch the UK’s first news channel to be broadcast in HD.The launch is scheduled for spring 2010 after an upgrade to Sky’s news gathering operations, studios and production facilities.The new HD news channel will be simulcast alongside Sky’s existing news channel and will join the broadcaster’s 33 HD channels including Sky… Continue reading Sky to launch UK’s first HD news channel
Communications minister Lord Carter is expected to leave his job after the publication of the Digital Britain report next week.According to reports, Carter will leave the government by the end of the month to return to the private sector.In an interview with the Times he refused to confirm if he would still be a minister… Continue reading Lord Carter expected to step down
The IPA is to integrate UKOM data into TouchPoints 3, which is due to launch in around a year’s time.The move comes as many in the industry are stepping up their calls for a standard online currency.Lynne Robinson, IPA research director, said: “There were several currencies we could have used but didn’t want to get… Continue reading IPA to integrate UKOM with TouchPoints
Russian oligarch Alexander Lebedev may have to pay up to £20 million to acquire the Independent and Independent on Sunday newspapers.According to a report published today by Citigroup, the titles, which lost £13 million last year, could be worth as much as £20m.It said that while the papers are arguably “core” to the INM brand,… Continue reading Lebedev may have to pay £20m for Independent titles
Magna has released its latest US on-demand forecast, predicting that US DVR subscriber households will hit 51.1 million (42% of TV households) by the end of 2014. This figures is an increase on the 31 million (27% of US TV households) as of the end of the first quarter of 2009. Magna also estimates that… Continue reading US DVR subscriber households to hit 51.1m by 2014
New research from the IPA reveals a continuing trend of declining click through rates (CTR) on Google in paid search advertising but with increasing cost per click (CPC).The data, covering January 2008 to March 2009 and submitted by 12 agencies on 47 brands, shows that average CTRs have declined from around 40% to around 20%,… Continue reading IPA search study shows continuing trend of increased Cost Per Click
In 2008 the European online advertising market was worth €12.9 billion with a like-for-like growth rate compared to 2007 of 20%, according to new research from the Interactive Advertising Bureau Europe. The top 10 markets in Europe account for 93% of the total value of the market, the report found. The Netherlands, Europe’s early adopter… Continue reading European online advertising worth €12.9bn in 2008
New US research has found that the number of people who sought local information on a mobile device grew 51% from March 2008 to March 2009.Research from comScore found that the mobile browser is the leading access method for seeking local information, with 20.7 million users in March 2009, up 34% year on year. However,… Continue reading US mobile audience for local content up 51% YoY
