More Industry News articles

All Odeon cinemas will be equipped with Bluetooth over the next two months, after Digital Cinema Media appointed mobile marketing agency Bluepod Media to provide the technology.The move follows the publication of research which found that 65% of 15-24 year old cinema goers would download content to their phone, reports New Media Age.DCM expects to… Continue reading Odeon cinemas to get Bluetooth technology

ITV1’s Ladette to Lady managed to pip BBC Two’s popular Mary Queen of Charity Shops to the top spot during the all-important peak-hour with 3.1 million peak viewers.Both programmes secured more than 3 million average viewers between 9pm and 10pm but ITV1 marginally took the lead in terms of audience share with 14% compared to… Continue reading Overnights: ITV1’s Ladette to Lady pipped BBC Two to the top spot

Publicis’ chairman and chief executive Maurice Levy predicts an upturn in advertising spend in the second half of 2009.Speaking at Publicis’ annual general meeting yesterday, Levy said the ad spend decline is almost “over” and the market should pick up in the second half of the year, after a difficult Q2.“The fall of advertising expenditures… Continue reading Publicis chief forecasts increase in ad spend

One in five adults who do not have the internet at home are likely to sign up in the next six months, according to new Ofcom research.The research looks at why 30% of UK adults do not have the internet at home and the barriers that prevent them from taking it up in the future.Those… Continue reading 1 in 5 adults without internet access likely to sign up in next six months

Phorm hopes to secure £15 million in order to continue its behavioural targeting operations in the UK and South Korea.The company plans to sell a 19.4% stake through a new share offering in a bid to raise the capital needed to continue trialling its controversial technology with BT, TalkTalk and Virgin Media.So far, Phorm has… Continue reading Phorm aims to raise £15m to continue trials

Channel 4 and Clear Channel have both developed new ad packages in a bid to encourage advertisers to capitalise on the summer sun.Clear Channel has set up five ad packages, which include a client bonus if temperatures reach more than 30° in the expected hot weather this summer.As part of the outdoor firm’s summer packs,… Continue reading C4 and Clear Channel unveil new hot ad packages

Express Newspapers made an operating loss of £2.6 million in 2008, with a £17.1 million increase in printing costs adversely affecting profitability. According to accounts filed at Companies House, Express Newspapers suffered a 91% drop in pre-tax profit, down from £54.9 million in 2007 to £4.8 million in 2008. It said that the fall was… Continue reading Express Newspapers makes £2.6m operating loss in 2008

One in five adults who do not have the internet at home are likely to sign up in the next six months, according to new Ofcom research. The research looks at why 30% of UK adults do not have the internet at home and the barriers that prevent them from taking it up in the… Continue reading 1 in 5 adults without internet access likely to sign up in next six months

Sport Media Group has managed to turn around its plummeting circulation for the first time in six months and claims its advertising revenue is “holding steady”.SMG, publisher of the Daily Sport and Sunday Sport, said its circulation figures for May are back up to the same levels of last November.Earlier this year, the publishing firm… Continue reading Sport Media Group says ad revenue is “holding steady”

The last in the series of Ashes to Ashes pulled in more than 6.7 million peak viewers last night during the all-important 9pm to 10pm slot.BBC One’s popular drama series, starring Philip Glenister and Dean Andrews, ended on a high with 6.4 million average viewers and a 29.1% audience share during the peak-hour.At the same… Continue reading Overnights: Last Ashes to Ashes secures 6.7m viewers