More Industry News articles

Google is testing commission-only search ads that “feature product specific information directly in the ad”.The search giant has invited advertisers to test the new ad format, which aims to show more product and price information, according to reports.The new ads will include an image to accompany the product, which differs from Google’s current text-only ads.“Through… Continue reading Google tests new commission-only search ads

Setanta has lost the rights to show 46 live Premier League football matches, with rival broadcasters given a deadline of today to lodge bids for the games.Setanta was unable to meet the Friday deadline for a £10 million payment to the Premier League, which was part of £30 million it owed the organisation (see Premier… Continue reading Broadcasters to bid for Setanta football rights

The Economist Group has recorded a 26% increase in operating profit to £56 million in the year ending March 31 2009. The group also recorded a 17% increase in revenue, to £ 313 million. Ad revenues in Continental Europe and Middle East and Africa were very strong, it said, with MEA increasing 39%. UK revenues… Continue reading Economist Group records 26% increase in operating profit

ISBA is set to advise a new consultation on behavioural targeting and online privacy issues led by the Information Commissioner’s Office.The advertiser body plans to guide the ICO on a number of issues from July, including a statutory code of best practice to cover collecting online information, according to reports.The code, which will be known… Continue reading ISBA to advise on online behavioural targeting code

Independent News & Media is considering a “deeply discounted” rights issue in order to repay some of its €200 million (£169 million) bond. The owner of the Independent, Independent on Sunday and Belfast Telegraph, said that it will extend the Friday deadline its €200 million bond until 24 July. In a statement to the Irish… Continue reading INM considering “deeply discounted” rights issue

The London Evening Standard has signed a deal with the New York Daily News to share editorial content.The Standard, which is 75% owned by Russian oligarch Alexander Lebedev, already has a relationship with Russian newspaper Novaya Gazeta, in which Lebedev has a 39% stake.The title relaunched in May (see Evening Standard relaunches today with promises… Continue reading Evening Standard signs content sharing deal with New York Daily News

UKTV completes its 18-month portfolio rebrand today with the launch of its final channel Good Food.Formerly known as UKTV Food, the channel relaunches following an agreement with BBC Worldwide to license the ‘Good Food’ name.It is UKTV’s tenth and final channel to be relaunched after an 18-month-long overhaul of the broadcaster’s entire portfolio, assisted by… Continue reading UKTV completes portfolio rebrand with launch of Good Food

Twitter is planning to let advertisers target consumers with direct branded messages in a bid to generate new revenue streams.The micro-blogging site will allow brands to automatically reply to users’ questions, such as “What treadmill should I buy?”, with discount vouchers and coupons, as well as e-commerce links, according to reports.A Twitter investor told the… Continue reading Twitter to offer advertisers direct branded messages

Online gadget site Firebox.com is set to launch a pilot digital consumer magazine for its subscribers next week.Genius, which is the first project to be produced by Insider Consultancy’s new digital publishing arm, will be sent out to all of Firebox’s 600,000-strong mailing list.PR and marketing consultancy Insider was founded by Mike Peake and Simeon… Continue reading Gadget site to pilot new digital magazine

Microsoft has continued to increase its position in the US search market following the initial week of new search engine Bing’s debut, according to new comScore data.Microsoft sites saw average daily searcher penetration and share of search result pages in the US continue to climb during the second week of Bing’s introduction, said comScore.Average daily… Continue reading Bing increases market share