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The average US adult has nearly doubled their daily use of the internet as the average US adult spent 2.1 hours per day online in 2006, compared to 3.8 hours in 2008, according to a recent report by The Media Audit. The internet now represents 32.5% of the typical “media day” for all US adults… Continue reading Average US adult doubles daily internet use

Five has launched a website dedicated to television soap operas called Holy Soap, featuring news and gossip about its own and other channel’s soaps.The site is the new official online home of Five’s Australian soaps Neighbours and Home & Away, replacing the two programmes’ previous stand alone sites.It will also contain comprehensive news and gossip… Continue reading Five launches soap website

Microsoft Advertising, ComScore, Google, News Corporation and Orange have become new members of the IAB Europe board.ComScore’s managing director Mike Reid and News Corporation’s vice-president of government policy David Fares will join as corporate members of the trade association, according to reports.The number of corporate members on the board will also increase to eight with… Continue reading IAB Europe appoints new board members

Global ad spend in measured media is forecast to drop 5.5% to $417 billion this year, though a mild recovery is expected in 2010 when the decline should ease to 1.4%, according to GroupM’s latest report. The study, ‘This Year, Next Year’, which forms part of GroupM’s media and marketing forecasting series, predicts that Brazil,… Continue reading GroupM forecasts a 5.5% drop in global adspend

Trinity Mirror is set to close eight weekly titles in the Midlands and turn the Birmingham Post into a weekly or biweekly paper.The group’s regional plans, which will see expenditure reduced by as much as £2.5 million, could also include turning evening title the Birmingham Mail into a morning paper.The National Union of Journalists claims… Continue reading Trinity Mirror to close eight Midlands titles

Traffic to Twitter, the online micro-blogging service, has increased 22-fold over the last 12 months, according to new data from Hitwise.Last month, twitter.com ranked as the 38th most visited site in the UK and the fifth most visited social network, compared to the 969th most visited website and the 84th most visited social network in… Continue reading Twitter traffic increases 22-fold in 12 months

JCDecaux has launched nine new London-targeted packages for advertisers and agencies wanting to reach commuters.The outdoor media owner has set up the new packages in a bid to capitalise on the number of people taking in media across the city, with JCDecaux claiming that outdoor consumption is 68% higher in London compared to the rest… Continue reading JCDecaux launches nine new ad packages

ITV1’s new Real Crime documentary series secured the highest ratings last night with more than 4.2 million peak viewers.Rachel Nickell – Case Closed, which revealed how it took 16 years to convict Robert Napper for the murder of Nickell, who was killed on Wimbledon Common in 1992, pulled in 4.1 million average viewers and a… Continue reading Overnights: Real Crime secures the top spot

BSkyB is favourite to acquire the rights to broadcast Scottish Premier League football matches after Setanta failed to meet a payment deadline.Lex Gold, SPL executive chairman, said yesterday: “Setanta missed the deadline for the £3 million we set for them. We set three deadlines and we wanted to work with Setanta who have been a… Continue reading BSkyB favourite to get SPL rights

Magic 105.4 is set to launch its biggest-ever marketing campaign to celebrate London as “the world’s greatest city” this summer.The user-generated ‘Magic Loves London’ campaign, which will feature on-air, outdoor, online, experimental and PR activity, will invite listeners to submit photographs of what they love most about life in their area of London.A five-week terrestrial… Continue reading Magic 105.4 launches ‘biggest-ever’ ad campaign