ITV.com’s total video views were up 528% year on year in May to more than 55 million.The site had more than six million video views on Sunday following the Saturday night final of Britain’s Got Talent, the broadcaster said.This amounted to more than 180,000 hours of content it added, with ad inventory around Britain’s Got… Continue reading ITV.com video views up 528%
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NatMags’ women’s monthly title Good Housekeeping is launching a travel-sized edition on a trial basis for its July issue.The travel-sized version will be available from WH Smith and at trains stations and airports from 4 June.Good Housekeeping was relaunched in April with new columnists and features (see Good Housekeeping set for relaunch).The latest ABC figures,… Continue reading Good Housekeeping launches travel-sized edition
IPC Southbank’s Marie Claire, Essentials, woman&home and Ideal Home magazines are featuring a summer creative campaign promoting Kenco coffee.The three-month campaign focuses on women’s coffee rituals and a special paper mechanic bookmarks the bespoke advertising once the reader opens it out.Carla Faria, IPC Southbank’s head of creative solutions, said: “The Kenco campaign is based on… Continue reading IPC Southbank titles in Kenco ad campaign
It is understood that some ITV shareholders are concerned about the potential costs to hiring former Sky chief executive Tony Ball as its next chief executive. Ball reportedly favours a rights issue and financial restructuring of ITV and is thought to have won support from a small number of ITV shareholders. However, there are concerns… Continue reading ITV shareholders concerned about potential costs of hiring Ball
At the start of the month, Magna forecast that US mobile advertising will grow to $229 million during the course of 2009. This is a 36% increase on the $169 million in 2008, with Magna also predicting a “re-acceleration” of mobile adspend in 2010 (see US mobile advertising to grow by 36%). Research from Brightkite… Continue reading INSIGHTanalysis: Media Healthcheck – May 2009
Mobile internet access increased by 36% in the US last year but is still relatively low compared to China, according to a report from Netpop. Netpop found that although there are 18 million Americans aged 13 and above connected to the mobile web, there are 100 million connected via mobile in China. The report uncovered… Continue reading US mobile internet access increased 36% last year
The Britain’s Got Talent results show had a whopping 18.5 million viewers – a 70.3% share of the TV audience – tuning in to see dance group Diversity crowned champions and book a date with the Queen.An average of 17.3 million (a 67.6% share) watched all of the half hour results programme, on at 9.30pm… Continue reading 18.5m watch Britain’s Got Talent results show
The BBC and ITV are unable to decide whether to pilot proposals to create a regional news partnership.The pilot was set to follow on from the signed memorandum of understanding that proposed the co-location of regional news centres and sharing technical facilities.However, according to a report on MediaGuardian.co.uk, ITV is still undecided about the next… Continue reading BBC and ITV news sharing partnership hits problems
Virgin1 has unveiled a new character as the face of the channel as part of its forthcoming rebrand.Red will appear on air from 9 June at 9pm, taking charge of all programme navigation and credit rolls by adding his own commentary and onscreen activity.He will also appear in Virgin1 idents with the channel’s best known… Continue reading Virgin1 unveils new channel character for rebrand