News International is planning to launch a standalone Sunday Times website with paid-for content.The new website plans, which are still under discussion but are thought to include charging readers for online content, come less than a month after Rupert Murdoch said he wanted to test the pay model on British titles (see Murdoch set to… Continue reading Sunday Times to launch standalone website
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On a like-for-like basis, WPP’s global revenues fell 6.7% in the first four months of the year, the company revealed at its AGM in Dublin yesterday.In a trading update delivered by chairman Philip Lader, WPP said that although “economic pressure” is spreading to the UK, the group’s advertising and media investment management businesses had been… Continue reading WPP reveals fall in global revenues
Phorm is set to launch a new Webwise Discover service that aims to personalise users’ website visits by highlighting the content it recognises they are interested in.The behavioural targeting company said the service will be available to users and website administrators in the UK by the end of the year, following a trial of the… Continue reading Phorm launches personalised web browsing service
The Chartered Institute of Marketing’s latest Marketing Trends Survey reveals that many marketers believe the worst of the recession is over, although the rest of 2009 will remain extremely challenging. The survey, conducted by Ipsos MORI, reveals that the number of marketers who believe the UK economy will worsen in the next 12 months has… Continue reading Many marketers believe worst of recession is over
UK media investment is predicted to fall 14% this year and 3% next year, according to the latest media and marketing forecast from GroupM.GroupM has revised its forecast from March 2009, with the main change coming for print, which has moved from a fall of 20% to a fall of 26%. Print classifieds are set… Continue reading GroupM forecasts 14% drop in UK adspend
Combined print and online newspaper advertising revenues totaled $6.6 billion in the first quarter of 2009, according to the latest figures from the Newspaper Association of America. This was down more than 28% on Q1 2008 when total revenue was $9.2 billion, said the NAA. The NAA said that there were across the board declines… Continue reading US print and online newspaper advertising revenues totaled $6.6bn in Q1 2009
BBC One stole the show last night with a peak-run of flagship programmes from 7.30pm onwards, hitting a high of more than 6.8 million viewers.Eastenders kicked-off the channel’s run of top ratings with an impressive 6.8 million peak viewers, ahead of its ITV1 rival soap Emmerdale, which pulled in a high of 5.2 million.BBC One’s… Continue reading Overnights: BBC One steals the show with a peak-run
WPP’s global revenues on a like-for-like basis were down 6.7% in the first four months of the year. In a trading update delivered by chairman Philip Lader at the company’s AGM yesterday, WPP said that although “economic pressure” is spreading to the UK, the group’s advertising and media investment management businesses had been “least affected… Continue reading WPP reports fall in revenue
London Evening Standard is set to argue that its ABC figure for Friday is unfairly distorted because it does not reflect the title’s new mixed pricing and distribution strategy.The newspaper, which was recently acquired by Alexander Lebedev, is expected to report a 20% monthly circulation decline for May in the ABC release, despite being relaunched… Continue reading London Evening Standard to question ABC result
The penultimate episode of BBC One’s Ashes to Ashes series pulled in almost 6 million peak viewers in the final fifteen minutes last night.Over 5.7 million average viewers tuned in to watch the programme during the all-important 9pm to 10pm peak slot, securing BBC One with a respectable 26.3% audience share.At the same time, ITV1’s… Continue reading Overnights: Penultimate Ashes to Ashes hits a high of 6m
