More Industry News articles

The Internet Advertising Bureau has officially named Nielsen Online as the “leading tender” in UKOM’s search to develop a universal online trading currency.UKOM (the UK Online Measurement company) is currently in the process of going through bids from tenders, including Nielsen, comScore and GFK, to set up a new currency system, which will be used… Continue reading Nielsen Online is front-runner to create online trading currency

Trinity Mirror has cancelled its £65 million-a-year newspaper distribution contract with Dawson Holdings, following an announcement yesterday that the company plans to cease operating.Dawson Holdings has been forced to close its entire magazine and distribution arm after losing several high-profile contracts, including a £81 million-a-year deal with News International.Trinity Mirror pulled out after the company… Continue reading Trinity Mirror cancels £65m distribution contract

The OFT has advised the Competition Commission to consider changes to ITV’s Contract Rights Renewal (CRR) mechanism, which was introduced as a condition for the merger of Carlton and Granada in 2003.An OFT consultation found that whilst ITV1’s market position has declined, it remains almost the only provider of very large commercial audiences.However, the OFT… Continue reading Changes could be made to ITV’s CRR

The Reading Evening Post, owned by Guardian Media Group, is to relaunch as the Reading Post, with its sister paper, currently called the Reading Post, also relaunching, as Getreading.In its new guise, the Reading Evening Post will move from a five-day-a-week paper to a 180-page weekly costing 40p from next Wednesday 3 June.The latest ABC… Continue reading Reading Evening Post to relaunch

ITV1’s UEFA Champions League Final coverage attracted more than 10.3 million peak viewers last night and an impressive 33.7% average audience share between 7pm and 10.10pm.Over 7.8 million average viewers tuned in to see Manchester United lose 2-0 to Barcelona at the Stadio Olimpico in Rome, the English sides first European defeat.Barcelona took an early… Continue reading Champions League Final attracts over 10 million viewers

Thinkbox, the television marketing body for the main UK commercial broadcasters, is launching its first TV advertising campaign.The ad is aimed at reminding advertisers of the effectiveness of TV advertising and will attempt to encourage them to seek help from Thinkbox if they are considering using TV for the first time .The campaign launches with… Continue reading Thinkbox launches first TV ad campaign

Yahoo!’s chief executive has revealed that the company is still in talks with Microsoft over a potential deal to sell part of the company.Speaking at Dow Jones’ All Things D conference, Carol Bartz said: “The other party has to have a boatload of money and the right technology and give us the right data and… Continue reading Yahoo! continues talks with Microsoft

Half of all British adults are still unclear of what the digital switchover involves, according to a new report from moneysupermarket.com.Despite years of preparation and millions of pounds worth of advertising, just under half the British population (45%) admit to not knowing what the upcoming switch-off entails.Around 22 million adults do not know the digital… Continue reading Confusion over the digital switch-off

Nearly four in 10 (38%) US mobile phone owners, and 59% of iPhone owners recall seeing advertising on their phones in Q109, according to a new research report from Brightkite and GfK Technology.The report, based on a representative sample of 1,000 American adults interviewed by telephone, found that advertising awareness has grown 10% quarter on… Continue reading 59% of US iPhone owners recall seeing ads on their phones

The launch of Microsoft’s new search engine, now understood to be called Bing, will be supported by a $100 million (£63.27 million) advertising campaign.The search engine, developed under the code-name Kumo, will get its public unveiling at this week’s D: All Things Digital conference in California.JWT, which won Microsoft’s global B2B account last summer, has… Continue reading Microsoft to unveil Bing search engine this week