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Analyst UBS says that ITV should consider changing to a subscription model to boost revenues.According to a report in today’s Independent, Daniel Kerven, analyst at UBS, said there was little upside even after a recovery and “given ongoing structural pressures, we have suggested that it should consider migrating to a subscription model”.A survey carried out… Continue reading UBS: “ITV should switch to subscription model”

Magic 105.4 has announced an exclusive deal with Lakeside Shopping Centre that will see the Essex retail venue launch its first ever radio sponsorship.The deal, brokered by Mediaedge:cia, will span seven months until 3 January 2010 and support Lakeside Shopping Centre’s bid to encourage London families to visit for a day out.Every Saturday throughout August,… Continue reading Lakeside partners Magic 105.4 for first ever radio campaign

Commercial broadcast television viewing had a record first six months of 2009, according to new figures from BARB.The average viewer in the UK is now watching 16.7 hours of commercial television every week, which is up by almost 10 minutes on the record set during the same period last year.The figures, which were published in… Continue reading Commercial TV viewing hits a new high

US consumers say they rely on newspaper advertisements more than ads in any other medium when they are planning, shopping and making purchase decisions, according to a study commissioned by the Newspaper Association of America (NAA), conducted by MORI Research. Other media, including the internet, trailed newspapers by 20 percentage points as the primary medium… Continue reading US consumers still relying on newspaper ads

New research reveals that 62% of US adult internet users have watched online video on a video-sharing website, up from 33% in 2006. The Pew Research Center’s Internet & American Life project also found that 19% of US online adults use video-sharing sites on a typical day (compared with 8% in 2006). The April 2009… Continue reading Strong growth in US online video viewing

National Magazine Company is launching a hard-cover edition of men’s monthly title Esquire.The magazine will go on sale this Thursday, 6 August, at its usual price of £4.25, despite the extra costs involved in its production, according to a report on MediaGuardian.co.uk.NatMags is also producing a special “super size” edition of Harper’s Bazaar, also available… Continue reading Esquire goes hard-cover

Jimmy McGovern’s The Street continued to secure the Monday evening top spot with more than 4.3 million peak viewers.The BBC One drama series with Joseph Mawle pulled in over 4.3 million average viewers and a 20% audience share during the all-important 9pm to 10pm peak-slot.At the same time, ITV1’s rival drama Monday Monday, starring Fay… Continue reading Overnights: The Street claims the top spot

AOL is set to launch a new online music portal with upcoming releases, exclusive videos and performances.AOL Music’s new site, named Spinner, will also feature stories and scoops on music artists, a guide to top music venues in the UK, weekly highlights on festivals, pre-release clips and live performances.The online inventory will be sold by… Continue reading AOL launches new online music offering

NME Radio has launched an iPhone application via the iTunes store allowing users to immediately purchase and download music played on the station.Users can also text the NME Radio studio directly from the application, which it says is the first app of its kind for a UK radio broadcaster.Sammy Jacob, NME Radio managing and programming… Continue reading NME Radio launches iPhone app

Reports claim that Treasury minister Stephen Timms is to be appointed communications minister, overseeing the government’s Digital Britain plans.Timms will take over from Lord Carter, who confirmed his departure in June as the Digital Britain report was published (see Lord Carter expected to step down).Among the recommendations laid out in the report, Timms will have… Continue reading Timms to take on Digital Britain role