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The final episode of this year’s eventful Apprentice series pulled in over 10.4 million peak viewers last night.More than 9.8 million average viewers tuned in to see the two finalists, Kate and Yasmina, battle it out to become Sir Alan Sugar’s apprentice between 8pm and 9pm, securing BBC One with an impressive 38% average audience… Continue reading Overnights: The Apprentice final steals the show

Planet Rock has won the UK Digital Station of the Year award at this year’s Arqiva Commercial Radio Awards.In its tenth year of broadcasting, the UK’s classic rock radio station has been awarded its sixth Digital Station of the Year award, and its second award this year after winning at the Freesat Awards 2009.The digital… Continue reading Planet Rock takes digital gold at the radio awards

Mobile fits for all marketing campaigns as long as advertisers pick the right target audience, according to Todd Tran, managing director of Joule.Speaking at last week’s Media Playground conference in London, Tran said: “We can achieve lots of marketing objectives on mobile. Mobile fits for all but advertisers need to pick the right people and… Continue reading Mobile Marketing “fits for all”

A new survey has found that 55% of consumers plan to replace Google with Microsoft’s new search engine Bing as their main search service.News portal One News Page carried out a survey of 1,100 which found that 58% of respondents thought Google was becoming too dominant in the search market.Around 65% of respondents liked the… Continue reading Survey finds consumers planning to replace Google with Bing

US mobile marketing budgets are predicted to rise 26% this year, according to a new forecast from the Mobile Marketing Association. Total spend will grow from $1.7 billion this year to $2.16 billion, although mobile will take just 1.8% of total marketing budgets. Half of brands and agencies polled by the group said they were… Continue reading US mobile marketing budgets predicted to rise 26% this year

“Trust is the key” when it comes to social media advertising, according to David Pugh-Jones, brand strategist at Microsoft Advertising.Speaking on the panel at the Media Playground conference in London yesterday, Pugh-Jones said: “Trust is paramount… Consumers don’t mind adverts and brands if they are relevant.“Ads need to be something people want to see, they… Continue reading Social Media: “Trust is paramount”

Levels of online display advertising activity in the UK during the first quarter of 2009 are up 21% year on year, according to the latest data from The Nielsen Company.Nielsen tracks the entire online display advertising market, including the three major gauges of display ad levels – the number of advertisers, the number of individual… Continue reading UK online display advertising up 21% year on year

Levels of online display advertising activity in the UK during the first four months of 2009 are up 21% on the same period during 2008, according to the latest data from The Nielsen Company. Nielsen tracks the entire online display advertising market, including the three major gauges of display ad levels – the number of… Continue reading UK online display advertising up 21% year on year

Channel 4’s Big Brother Launch Show attracted a high of almost 5 million viewers last night, securing the peak audience during the all-important evening slot.Series 10 of C4’s well-known reality show kicked-off with more than 4.7 million average viewers and a 22.1% audience share between 9pm and 10.35pm.Davina McCall famously introduced this year’s 16 contestants,… Continue reading Overnights: Big Brother 10 kicks off with almost 5m viewers

John Cole, managing director of Adknowledge, examines the importance of social media for traditional broadcasters …